Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

AUGUST 22, 2013

Humanize - Maddie Grant and Jamie Notter provide a fantastic how-to on making organizations not just seem more human, but actually function in a more human way. It tackles the hard people side of change that most organizations seem to think is taken care of with a memo or a training class. Successful marketing is integrated marketing.

List 131

List Class ROI Sports 131

Social Media Strategery

MARCH 6, 2012

Started by Lois Kelly and retired deputy director of intelligence for the CIA, Carmen Medina , the site is meant to give corporate rebels a platform to share their stories and ideas and help more corporations and big organizations succeed because of (not in spite of) their rebels. But what about people on the inside of big organizations?

Policies 132

Policies Organization Sites Skills 132

Social Media Strategery

OCTOBER 17, 2011

What if your social media “star” left your organization? Over the last several years, as social media has become increasingly ubiquitous in many of our daily lives; government, nonprofit and commercial organizations have begun using social media to connect with their internal and external stakeholders. Would you turn into Cleveland?

How To 103

How To Wiki Conference Organization 103

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. Technology has changed a lot over the last 30 years.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Social Media Strategery

JULY 14, 2011

tools internally, and you’re managing your organization’s Twitter and Facebook pages. tools internally, and you’re managing your organization’s Twitter and Facebook pages. Everything’s going according to plan, right? Eh… not quite.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

SEPTEMBER 30, 2010

Most of these individuals serve, in some fashion, as social media evangelists – they’re the ones leading the charge to get their organizations on Twitter, to start blogging, to start using new technology to really change how their organizations operate. Image Courtesy of Flickr User AndYaDontStop.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

FEBRUARY 7, 2012

I've become the designated "social media guy" for a massive organization (25,000+ people). The fact that I didn't have the resources, the budget, or the authority to scale this across an entire organization was a concern, but I figured that would come soon enough – how could it not??? I had a Superman complex.

Social Media 121

Social Media Project Wikipedia Meeting 121

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Paid ads and sponsored content will help drive the “organic” reach of your other content. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

OCTOBER 15, 2012

When I first started using social media professionally back in 2006, it was because I recognized that these new tools could fundamentally change the way organizations communicated and collaborated. Social media has become almost a cure-all for an organization's problems. Suffering from negative media coverage? Poor Q1 sales?

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

APRIL 23, 2011

Instead of pointing to how many times your open datasets have been downloaded, try showing how the number of FOIA requests your organization has received has declined because the data are now freely available. Integrate your open government efforts into other parts of your organization instead of building your open government empire.

Gov 2.0 114

Gov 2.0 Team Metrics Social Media 114

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? It’s the same sort of problems that companies and organizations and governments have had for decades.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

JUNE 22, 2011

I like hearing how one social strategy fails miserably in one organization yet thrives in another. Sure, I enjoy talking with my counterparts in other organizations about their successes, but I almost enjoy hearing about the failures more. “If they bash another group, I don’t want that group to see it.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

OCTOBER 31, 2011

Whether your organization knows it or not, your company/government agency is already filled with CoPs. Whether it’s the group of new hires who coordinate the monthly happy hours or the new parents who get together over lunch to discuss work/life balance, communities of practice are alive and well within most organizations.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

NOVEMBER 1, 2010

The subject was using change management methods to encourage social media adoption within organizations. To do that effectively within an organization you need to use change management. It doesn’t matter if you sell shoes, computers, or services, these truths can help your organization transform.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

DECEMBER 22, 2020

From the organization? What are your strengths and weaknesses? What are your career goals? Over the next 3-5 years? What do you need to accomplish those goals? From yourself? From your team? From your boss? When was the last time you spoke with your team members about their personal career goals?

B2B 65

B2B Marketing Sample Samples 65

Social Media Strategery

DECEMBER 6, 2017

True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. In our rush to optimize every tweet, email, and click, we’ve created inconsistency and unpredictability not just for customers, but for people in the organization too. The list goes on.

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

APRIL 3, 2014

It was an inefficient, yet accepted dance at organizations of all shapes and sizes. The reach and influence of some organizations’ owned channels rival that of some traditional publications. The social media newsfeed has become a mishmash of sponsored and organic content and they’re often indistinguishable from each other.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

FEBRUARY 15, 2011

These needs can’t be met with more money or a corner office, but are met with an individual’s beliefs match up with an organization’s mission. Do you have the ability to become all that you can be at your current organization? Similarly, I have Career Goals at top of my pyramid. Is there a clear career path?

Social Media 132

Social Media Class Compete Policies 132

Social Media Strategery

APRIL 23, 2012

Paradoxically, organizations continue to look at public relations practitioners – the very people trained in developing and maintaining these relationships that are more important than ever – as little more than an afterthought. "Oh "Oh yeah – we're going to need PR to drum up some media coverage too!"

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MARCH 3, 2011

SR: First of all, I just want to say that I absolutely LOVE the idea of the Schools App – college students have been self-organizing on Facebook, and MySpace before that, for years before classes actually started. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs?

Education 130

Education Class Groups Groups 130

Social Media Strategery

NOVEMBER 8, 2010

These are questions that every executive should already have answers to as most organizations are already set up this way. Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals. That presentation next week?

Team 101

Team Activities Social Media Training 101

Social Media Strategery

JUNE 7, 2009

Have you changed the culture of your organization from one that hoards information to one that openly shares and collaborates with each other? An opportunity to highlight your work, your organization, and your ideas in front of your Government 2.0 guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 98

Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

NOVEMBER 17, 2010

The whole report is a must read, and I encourage anyone who’s leading any sort of social media effort, public or private sector, big or small organization, to read it. Because Booz Allen is such a huge organization that. Summit and Gov 2.0 Our social media capabilities resemble the Dandelion model ( page 15 ).

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

AUGUST 4, 2011

Within the organization, we’re seeing this same long tail manifested in the form of hundreds of different corporate social media accounts for individual product lines. "The Health Digital" is a new blog focused on using digital technologies to help health organizations address key issues.

Proposal 112

Proposal Marketing Sports Conference 112

Social Media Strategery

OCTOBER 3, 2018

Social media wasn’t the realm of any one person, department or organization. I joined a rapidly growing cadre of change agents using social media to radically transform everything from fixing potholes and broken stoplights to managing city budgets. . It was owned by everyone and no one.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

NOVEMBER 18, 2011

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

SEPTEMBER 17, 2010

Webster’s Dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise. “One who organizes, manages, and assumes the risks of a business or enterprise.&#. Kids are encouraged to dream big, to innovate, to invent, and to be ambitious.

Gov 2.0 126

Gov 2.0 Mashup Startup Policies 126

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. Instead of trying to mitigate the trouble they may get into, consider the opportunities that exist.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Not the culture you talk about on your website, but the real, honest culture of your organization.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

JANUARY 10, 2009

For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? I’ve got an MBA and have been with the organization for five years – why would I put my work out there for people to change and mess up?&# That’s a scary concept.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

APRIL 7, 2009

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Camp, will you be able to say that you have: Sought out social media skeptics and opponents in your organization and engaged them?

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

JULY 18, 2012

I don’t blame Salesforce’s CEO for taking advantage of this laziness that exists among his customers, but I can’t see how in any world, things like this being a good thing for creating collaborative organizations. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

AUGUST 22, 2011

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. This makes your communities far more social media and technology-oriented than your organization really is.

Communities 114

Communities Microblogging Web 2.0 Wiki 114

Social Media Strategery

SEPTEMBER 8, 2010

Ten thousand Facebook fans isn’t a goal – your goals should be tied to your organization’s goals and objectives, and your employees should be judged on their ability to achieve those goals. Be proactive in building relationships with external groups – Your agency doesn’t exist in a vacuum.

Gov 2.0 114

Gov 2.0 Study Collaboration Project 114

Social Media Strategery

JUNE 30, 2011

Does your organization have several sub-pages with little or no traffic? Finally, remember as an organization there should be a point to all the fun – we have an obligation to communicate what they Navy’s doing on citizens’ behalf, so once we get their attention we hope to make it worth everyone’s time.&# (emphasis mine).

Case Study 111

Case Study Social Media Education Organization 111