Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. Whatever their degree of understanding is, the stark reality is that the pressure is on every CMO to make something of the potential that social media might offer the organization. They know what’s up, to a degree. That’s for your benefit.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 15, 2011

I see that I keep getting notifications of people who keep adding me but I really haven’t had nor have I really taken the time to organize it. I need to organize it. I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? To organize it? To consume it?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

OCTOBER 12, 2012

Organizations are resourced challenged. In some very large organizations that I have seen, social is not a priority at any level be it in internal or external, yet. And the biggest gap? The money is not there yet but social media budgets are continuing to loosen up quickly. They used to be non-existant.

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

OCTOBER 4, 2017

Should your organization have a social media strategy? Recently I told someone that the same metrics that revolve around direct mail and direct e-mail success now apply to organic social media. Meaning that getting a 1-2% organic engagement rate via social is about equal to what you might see or hope to see in direct mail open rates.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 29, 2010

Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Would you want to be?

Questions 196

Questions Social Media RFP Collaboration 196

Direct Marketing Observations

OCTOBER 25, 2011

Why do you think some organizations struggle with becoming a social business or a social brand ? Silos are the reason why sometimes social takes awhile to permeate large organizations. So why do organizations struggle with rolling out social? Simple as this. Relationships. Picture salmon swimming upstream. Social is a struggle.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

MAY 6, 2011

“In order for social media to be effective internally within an organization, the silos have to come down “ But do silos ever actually come down? The fact of the matter is that the larger the organization, the larger the silos are and the amount or number of silos. Do silos ever come down? They’re still there.

Organization 164

Organization Buy Social Media Company 164

Direct Marketing Observations

JULY 19, 2012

To quote, “Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business.” ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

FEBRUARY 15, 2012

If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in a Connected Age.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

OCTOBER 13, 2011

Organic search in a nutshell. You can buy traffic, but short of spending in the 6 figures to create artificial traffic, the only real way you’re going to get organic visits to your sites is to write content and share content that has all of the “right” SEO properties so as to come up high in search.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

MAY 18, 2010

He was talking about how GM’s have to look at talent from the perspective of what it means to the organization and how it can help them, regardless of a person’s age, salary or diminishing skills. Value to your organization will be perspective. That last one stopped me in my tracks. Value is perspective. Think about that.

Social Media 171

Social Media SEO Social Networking Skills 171

Direct Marketing Observations

AUGUST 5, 2011

The easy answer on why digital strategies fail is that technology is changing so quickly that once an organization has decided to implement one strategy, it’s time to alter course and develop a new one. And to a certain extent that’s partly true. It is very difficult to stay ahead of the curve, especially now.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

JULY 6, 2011

It permeates your organization? Does your organization think like this? You are social, you are participatory and you are producing content? That’s a given right?). You engage frequently? Imperative). Business is derived from your social activities ? You are measuring your activities?

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

JUNE 23, 2011

Remember how email initially was viewed within an organization and how we treat it now? First it was feared that email would sap productivity and now it’s a utility we can’t do without… For a growing few, there is an understanding and realization of the power and necessity of social within an organization.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

OCTOBER 18, 2012

It’s OK, it happens all the time and actually as an “SEO’er” you should of kind of always be thinking that way anway-How can you improve organic search rankings?

SEO 240

SEO Directory Engineering Compete 240

Direct Marketing Observations

MAY 10, 2011

For some organizations they will stress how important the employee is and then do nothing about it-call it lip service, while others actually put their money where their mouth is. For some of the dissatisfied, it just might not be a good fit and that happens, but what of the 84% who feel that the organization just doesn’t care about them?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

JULY 6, 2010

This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. Maybe you should just concentrate on one specific social “thing&# that will make your organization better? The most impact? Which one could do all of those? I got a better idea.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JULY 14, 2010

Here’s a quick glimpse of some of the videos responses to tweets from notable people and organizations. It’s brilliant. Give props to Wieden+Kennedy and the shirtless Old Spice Guy of course!

Mashup 205

Mashup Social Media Marketing YouTube 205

Direct Marketing Observations

SEPTEMBER 30, 2010

Social media from a channel usage standpoint within their organizations had nothing really to do with marketing activities, recruiting and vetting of candidates in HR, addressing the needs of customers or monitoring the activities of competitors. Does your organization adapt by just becoming social? Where does the Enterprise start?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? But as an organization, agency or marketer trying to make heads or tails over what might happen-this is as good a snapshot as any to start from. They will blur the lines so much-you won’t know where the value lies.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JUNE 18, 2010

They may want to be part of the conversation but it’s not the same as mine, or the same for other similar organizations or competitors. It is clear that many companies have made some major strides in planning and organizing for the use of social technologies. My passion and understanding of the power of social is not theirs.

Buy 159

Buy Social Media Survey Social Networking 159

Direct Marketing Observations

MAY 28, 2010

And then, it works best if it’s in conjunction with all the other activities, marketing or otherwise within your organization or the organization you’re working with. What do those activities look like? Here is a slight list of some of the activities that were done with my clients and that I do for clients.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

AUGUST 16, 2010

I’ve said for quite some time that in order to really be social, you have got to start from within, as soon as you have a firm base of knowledge that all of your employees can stand on, then you, as an organization, can do some really exciting things externally.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

FEBRUARY 19, 2010

Which is, organizations have an incredible need for sales people that are the forward facing, people facing conduits of their organizations, to know the space first and the product second. What’s my point here? Bottom line- Sales people need to know their shit.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

MAY 31, 2011

“How can media organization encourage more readers to post and more thoughtful comments? But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations. Over the weekend, I was asked the following question on Formspring. Great questions, don’t you think?

Social Networking 168

Social Networking Questions Organization Comments 168

Direct Marketing Observations

OCTOBER 19, 2010

When you get your foot in the door, know that integrating social media into the organization will take many meetings with many different opinionated, passionate, department heads who will have their own agenda. There is a reason it’s called “ducks in a row&# , but have you ever tried to physically get ducks in a row?

Skills 170

Skills Social Media Company Posterous 170

Direct Marketing Observations

APRIL 22, 2011

It’s simple really, it’s not about ownership, it’s about establishing that you as an organization, are consistently there every day, and making sure others know that you were there…every day, and that you are going to be there…every day. So the dog marking dance happens every day without fail. Sniff, then mark.

Social Media 188

Social Media B2B Social Media Management Organization 188

Direct Marketing Observations

AUGUST 10, 2011

But look at what organizations and institutes now have to deal with… Yes there are other digital platforms that are in play during all of this but it is Twitter which seems to be the primary conduit for real time conversations, and updates during the riots in London. It is the nature of the world that we live in today.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a blog that drives significant traffic and also ranks organically on first page of Google. Created Facebook Fan Page-nominal success but contributed to overall brand awareness.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 28, 2010

As a large company, should you embrace the personal brands within your organization that might be thriving in the social media world? In our never ending and ongoing series of social media thoughts, we bring you the corporate social media adoption conundrum. What’s the worst that could happen? What is the downside?

Social Media 122

Social Media Social Networking Organization Examples 122

Direct Marketing Observations

MAY 5, 2016

Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. The phrase, “Act like you been there before,” still resonates. Keep it in the clubhouse still works. It really comes down to this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

Organizations both large and small and teams of all sizes, have to have social media governance and policies that extend to their players and coaches, managers and staff. The phrase, “Act like you been there before,” still resonates. Keep it in the clubhouse still works. It really comes down to this.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

JUNE 14, 2011

Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? Without the short cuts and the corners we cut, we would have never made it…”.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

JUNE 9, 2011

It’s up to you to figure out what works for your organization and to build out from there, but always keeping an eye on what’s next. You can’t manage digital if you don’t measure digital-but know what metrics matter. Some things do remain constant besides change in digital though. Be agile.

Social Media Management 143

Social Media Management Metrics Company Organization 143

Direct Marketing Observations

MARCH 19, 2012

It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. We sort of know where it came from, but here’s 4 stops on that journey. Figure out Big Data- Mark it down. Big data is going to be big business. billion by 2015 up from $3.2 billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

MAY 7, 2010

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214