Dave Fleet

MARCH 30, 2012

Build a team culture where asking “why” is the norm, and you’re well on your way to building a high-performance organization. Those are nice side effects. “The conversation” and “engagement” are just means to that end.” Why do you think we should be on Pinterest?

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

APRIL 14, 2011

Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization. Jeremiah Owyang recently posted the slides from his presentation on scalable social business programs. Some of his key points: Get into Hub and Spoke and develop a Center of Excellence.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

MARCH 1, 2014

While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Source: adamhcohen.com. That’s not surprising, nor is it an inherently bad thing.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

NOVEMBER 9, 2016

Given that most people tend to connect with people and organizations that share their views and values, it leads to people largely being surrounded with people who share their perspectives on things. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 20, 2011

Key success factors: Rallying stakeholders across the organization. I organized a media event that I thought was near-perfect but that had ZERO media show up (sob!). ” Key points: About a third of companies look for at least six years of experience when looking for a social strategist. Having a long-term, customer-centric vision.

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

MAY 30, 2011

This year, the Toronto office is supporting ten great organizations that work to improve the lives of youths in various ways. Everyone in the office was invited to participate in the nomination and voting process to decide the list of organizations, with the final list including: Camp Awakening. City Life Film Project. Why it works.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

APRIL 9, 2012

There’s no narrative through the book – partially because Barger doesn’t prescribe a set process to follow, but at times the leaps from topic to topic between chapters could use finessing (while chapter 9 focuses on social media training within the organization, chapter 10 focuses on blogger relations).

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

JUNE 4, 2014

Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool. Community management – at scale – becomes a priority with a view to protecting both the brand and customers’ connections to it.

Loyalty 344

Loyalty Social Media ROI Advertising 344

Dave Fleet

AUGUST 22, 2011

They’re in this book too, but so are organizations like InnoCentive, the Oil Spill Recovery Institute and the Economic Development Council of Western Massachusetts.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

OCTOBER 25, 2016

After you have organized the themes that may make up your personal composition start research on every issue. Article writing is really not a hard and boring task once you understand the basic instructions to make a nicely written essay. Composing an essay isn’t an effortless endeavor.

How To 150

How To Skills Issues Research 150

Dave Fleet

NOVEMBER 2, 2010

That’s why organizations – political and non-political – need to adopt communications approaches that integrate multiple media to reach people, multiple times, with consistent, simple and compelling content. Look at other metrics alongside it, and analyse those metrics to provide useful insights and recommendations.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

JULY 20, 2010

Ad agencies have access to the marketing function, which often controls communications in general within organizations. That leads to fragmented, siloed failures as organizations roll out poorly coordinated, ineffective campaigns. Ad agencies are built around strong creative teams.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

FEBRUARY 11, 2013

Together we’ll explore topics including: Organizing global social media teams. Before that, I spent two years leading North America-wide teams focused on audiences ranging from top-tier influencers through to consumer bases of millions. Out of that comes a new series of posts, focused on how to manage social media at scale.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

MARCH 27, 2018

Every role is important to an organization but as the National Practice Lead for Digital this one especially was important to me – as part of the leadership group on my team this role would help set the direction for the ongoing evolution of our digital practice and would be an important partner for me in the years ahead.

Skills 290

Skills Team Applications List 290

Dave Fleet

JULY 18, 2011

Scaling support remains a pressing problem for organizations. These approaches can help you to help more people, and in doing so raise satisfaction rates, reduce customer churn and improve your organization’s reputation. What tips would you add to the list?

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

JUNE 28, 2011

One offers useful suggestions; the other tears the organization down. . “‘Company X’ did this. What a dumb move – who in their right minds would do that? One is constructive; one is unhelpful. One builds; the other tears down. One makes you look smart and helpful; the other does the opposite.

Construction 350

Construction Publishing Organization Company 350

Dave Fleet

JUNE 4, 2014

Social media support becomes more central to an organization’s social media activities, and shifts from a cost centre to a strategic marketing tool. Community management – at scale – becomes a priority with a view to protecting both the brand and customers’ connections to it.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

NOVEMBER 9, 2016

Given that most people tend to connect with people and organizations that share their views and values, it leads to people largely being surrounded with people who share their perspectives on things. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JULY 9, 2018

An essay is largely referred to as a quick composing that should have the right measure of quality to organize with your visitors. As a result of this very purpose, many individuals discover it tough to write this kind of composition. Therefore you’ve got an essay to write.

Exercises 150

Exercises Issues Skills Training 150

Dave Fleet

JUNE 22, 2018

There’s practically no discussion about the structure of the correctly organized article. As soon as you might have recorded the principal ideas and particulars that can hold up your own position in your essay, you are prepared to write. This list comprises essay issues depending on several styles.

Construction 150

Construction How To Issues Skills 150

Dave Fleet

AUGUST 30, 2010

Have you seen this pattern, in your organization or with clients? So, next time you’re creating a social media plan, stop and think: are you creating social media scorched earth, or are you engaging for the long term? Image: Steve Lacy ).

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

MAY 10, 2010

As it it weren’t confusing enough already, we now have: Pages – representing an organization or person. Is this move good or bad for marketers, and what other tips would you offer to help organizations manage their Community Pages? Groups – for communities of interest. What do you think?

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

OCTOBER 28, 2010

The organizers of the conference have provided me with two tickets to give away to readers of this site. Nilofer Merchant – CEO & Chief Strategist of Rubicon and author of The New How. Mitch Joel – President of Twist Image and author of Six Pixels of Separation.

Conference 279

Conference Eventful Travel Cost 279

Dave Fleet

OCTOBER 10, 2018

In fact, my biggest fear was that it would do so well no-one would really notice my absence or, frankly, that the organization would notice that my absence wasn’t felt. Given that, I was confident that the team would do well in my absence. This really gets to the core of a key tension in any leadership role.

Team 331

Team Project Conversation Industry 331

Dave Fleet

NOVEMBER 21, 2011

One of the most interesting questions asked related to the mistakes that organizations make around measuring social media. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice.

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

DECEMBER 4, 2017

As businesses head into 2018, my hope is that more ‘mature’ organizations will embrace the revolutionary opportunities that these platforms present, while keeping sight of social’s roots in building connections and relationships with customers.

Social Media 282

Social Media Platform Communities Advertising 282

Dave Fleet

JULY 3, 2018

When you organize your essay and write down the points you’re going to talk about in your draft, you’ll have a whole lot of points to speak about. The secret to making a well- written essay is really to show the judges instead of showing them.

How To 150

How To Discount Guidelines Library 150

Dave Fleet

JULY 12, 2010

TripIt – Popular app for organizing trips and seeing what your friends are up to. TripCase – Like TripIt, another app for organizing and coordinating trips (note: associated with Travelocity.ca , which is a Thornley Fallis client). No iPad version for this yet.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

SEPTEMBER 7, 2011

Tweak these depending on where social “sits&# in your organization, but make sure these ladder up, and make sure the content you’re posting does the same. Are you optimizing your content based on previous results? If not, you’re missing out on a huge opportunity.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

SEPTEMBER 2, 2010

What’s more, they do seem to embody the approach taken to social media by many organizations – public and private alike. These might fall into a definition of social media, but they’re not really two-way – not truly.

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

FEBRUARY 16, 2016

Instagram reps have been telling brands for a while not to bother building their own organic followings, which is likely a signal that they’ll eventually follow Facebook’s path (they don’t even have a follower-building ad unit). This has led to three key changes for agencies. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 14, 2016

The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed. Americans understand that police and firefighter businesses are critical to their particular communitiesand which is definitely why we-don’t need government treatment.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed. Americans understand that police and firefighter businesses are critical to their particular communitiesand which is definitely why we-don’t need government treatment.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

DECEMBER 21, 2011

Companies need to pay attention to search (and invest more in optimizing both organic results and the paid media around those results). We need to be thinking more closely about that. Search is important. And yes, some companies aren’t paying attention.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2013

Do you impose social media on the enterprise or allow it to grow organically? Do you house social within the corporate HQ or at the business unit level? Do you aim for consistency and economies of scale or responsiveness at a local market level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

FEBRUARY 2, 2011

Organize meetups – Found yourself with some time on your hands? Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas. See who else is around. Planning to be somewhere at a certain time?

Twitter 419

Twitter How To Reputation Curation 419