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How to use brand safety tools to protect your brand’s reputation

Sprout Social

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re not familiar with Google Trends then what Google Trends does is it tracks keyword mentions in the Google News feed and provides email notifications of those mentions. The Benefits of Listening.

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Why brands need a social media monitoring strategy

Sprout Social

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. You can send notifications, reminders, and even personalized messages. Naturally, positive comments are a win.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

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Google review management: The complete guide for your brand

Sprout Social

A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. Measure customer satisfaction with sentiment analysis Google review management software can analyze reviews and tell you how customers feel about your business.

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