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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. While Google claims to already discount most affiliate links, from an SEO perspective the safest course is to treat them like sponsored links and make them nofollow or inaccessible to crawlers.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

But What About Nofollow? External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). Yahoo News Syndication: Attribution Links Not SEO-Friendly. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area.

Survey 166
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Link Building Tactics for Publishers

Adam Sherk

Smart syndication. Syndication deals are another popular form of partnership, as publishers syndicate content on other news sites, or in the case of evergreen content, portals like Yahoo! With syndication the primary SEO aim is protecting the original source and reducing the risk of being outranked for your own content.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Syndication and Sponsored Content. Syndication is an important audience development and traffic driving tool for publishers. It also comes with SEO risk factors, so it is critical to build safeguards into all syndication contracts. So make sure to get it right.

SEO 100
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Fetching Friday – Resources Mashup, Hawaiian Relaxation & More

Kikolani

4 ways to safely syndicate content. And on the Dofollow blog, I will discuss the reason nofollow still matters. How not to be labeled a spammer in Dofollow forums while link building. Search engine world domination – stage one. Introduction to Latent Semantic Indexing. Are your SEO resolutions actionable ?

Mashup 107
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Although social networking sites allow you to syndicate your blog’s RSS feeds and post links to your blog posts, several social sites are created just for the purpose of finding new and interesting content.