NoFollow Related Topics 
Adam Sherk
APRIL 3, 2013
Make sure that links within sponsored content have the “nofollow” attribute or are coded so that they are inaccessible to crawlers. While Google claims to already discount most affiliate links, from an SEO perspective the safest course is to treat them like sponsored links and make them nofollow or inaccessible to crawlers.
Adam Sherk
AUGUST 14, 2012
But What About Nofollow? External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). No big surprises here as the link figures are roughly in line with what tends to be popular on Pinterest and the demographics of the user base.
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Adam Sherk
NOVEMBER 21, 2011
It also creates links back to your site: At the moment the attribution links do not have the nofollow attribute, which means they have SEO value as well. And even nofollow links have indirect SEO benefits since users who come across them may choose to link or share the content elsewhere.
Adam Sherk
JUNE 5, 2009
It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Related posts: Does Google News Sitemaps New Format Help Publishers?
Adam Sherk
OCTOBER 14, 2015
For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue.
Adam Sherk
MAY 14, 2013
In some cases like Yahoo, the links within syndicated content are nofollow (and they often point to Yahoo tracking URLs with 302 redirects) and thus do not pass SEO value. So it is a vehicle for link development too. But they are still a valuable tool for building traffic and awareness. Sponsorships, contests, special promotions.
Adam Sherk
AUGUST 21, 2012
Unfortunately many social media sites add a “nofollow” attribute to any links within user generated content. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1. Fortunately a good deal of social activity revolves around sharing links.
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