In the past year, Facebook has surpassed each of the top three largest web properties – Google, Yahoo, and MSN – in time spent interacting on the site. Furthermore, Nielsen reports 55% of U.S. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. Then choose the right medium. Social. MORE >>

Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Yahoo! Sideline : A TweetDeck-esque tool from Yahoo. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. MORE >>

Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%). Source: Nielsen. Source: Yahoo Finance. by Erik Qualman. Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). is the #1 social network. MORE >>

facebook flickr twitter yahoo myspace) [.] Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. As you probably know, infographics are visual representations of information, data, or knowledge. to convey concepts. Most of these have been scaled down or cropped. MORE >>

Interestingly, Yahoo has released insights that confirm my findings and help us better understand the impact of mobile Internet on mobile shopping and purchases. Yahoo teamed up with Nielsen to interview 8,384 U.S. Yahoo findings indicate mobile is at the center of the in-store action, making mobile devices a great advertising vehicle for retailers. The retail experience has changed forever now that people rely on their mobile devices for product information while they shop. The result (as I point out in my own blog ) is profound impact on sales and loyalty. MORE >>