| |  Nielsen + Visible Technologies | 8 articles |
| Page 1 of 1 | Previous | Next | WEB METRICS GURU JULY 18, 2010 Surfing The Forrester Wave Listening Platforms, Q3 2010 I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Nine vendors were included in this Wave – Alterian, Collective Intellect , Converseon, Cymfony , evolve24, Dow Jones, Nielsen, Radian6 and Visible Technologies. | NET-SAVVY EXECUTIVE APRIL 1, 2011 Brand Monitoring: Where Are They Now? Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Visible Technologies Still doing what they do. Back-channel emails are a wonderful thing. couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Companies | | | | | |
| BILL HARTZER MAY 26, 2010 Best Social Media Monitoring Tools Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. Share this on del.icio.us. | MASHABLE.COM OCTOBER 27, 2010 Top 10 Reputation Tracking Tools Worth Paying For Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. Nielsen has a very strong brand name as the world’s leading provider of marketing information, audience measurement, and media products and services. Visible Technologies Visible Technologies offers two different services. Visible Technologies very possibly offers the most amazing reputation management tool available to the public. Dan Schawbel is the author of Me 2.0: thanks! | BUZZ MARKETING FOR TECHNOLOGY FEBRUARY 9, 2011  Monitoring vs Analytics [Infographic] Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. looked at dozens of dashboards, and reams of reports. | CITIZEN MARKETER 2.1 SEPTEMBER 1, 2009  Marketers Beware the Age Wave There are also online monitoring services available from companies such as Radian6, Techrigy, BuzzStream, Nielsen, Visible Technologies, Meltwater News and Cymfony (more on this topic in a post that John and I did on ReadWriteWeb ). Connect on Facebook and other popular culture social media technologies, and create your own social network. Citizen Marketer 2.1 It is on. | | | | | | | |
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JEFFESPOSITO.COM | WEDNESDAY, OCTOBER 27, 2010  Picking a new social media monitoring service
Pricing - $13,000/year with unlimited searches, existing customers get the same rate for 15 months Nielsen Buzzmetrics – Now this tool was awesome when I sat in the demo. It was a total hands-off tool that had the good folks at Nielsen analyze what’s being said in the social space. Best ~ Jeff [link] Leigh Fazzina I did some heavy investigating and found that Nielsen Buzz Metrics really appears to have the cleanest data and will give you a FULL view of what the landscape looks like, not a partial view. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks! MORE >> -
CITIZEN MARKETER 2.1 | MONDAY, DECEMBER 21, 2009  The Semantic Web: A Treasure Trove for Marketers
Two technologies in particular (natural-language search and content enhancement) promise to bring companies much closer to their customers and deliver to consumers more relevant content than ever before. What they wont return is a list of companies using semantic technologies, unless those companies websites scream it in the title, header, or body text. Using sophisticated linguistic technologies, large volumes of content would first be collected into a database. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. MORE >>
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