Social Media Strategies Summit
JUNE 8, 2023
So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.
Laurel Papworth
JANUARY 14, 2010
I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).
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Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers.
Sprout Social
DECEMBER 29, 2022
According to Nielsen Media, as of 2022 there are over half a million brands globally. Meet the new Airbnb for a new world of travel. ? AirCover for guests: the most comprehensive set of free protections in travel. You might be thinking the ride is smooth sailing from here, but the work is just beginning.
Sprout Social
NOVEMBER 2, 2023
A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Take a look at this simplified current state customer journey map from Nielsen-Norman. It’s a great example of how industry-specific customer journey follows the fundamentals but also has touchpoints specific to them.
Diva Marketing Blog
JUNE 19, 2016
Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers.
Pixlee
NOVEMBER 15, 2018
In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. When it comes to travel marketing, user-generated content is a goldmine hidden in plain sight.”. Another study found that that 41.5%
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