article thumbnail

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Here are some things to consider as Snapchat heads towards their expected IPO in March. Don’t expect to see metrics anytime soon. You want follower counts?

article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Syndicate all your news content in feeds. it came out completely the other way around. Intuitively this makes some sense. SearchEngineLand. Adapt this philosophy to your own PR content. Add a Share This button.

article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 40
article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 40
article thumbnail

5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start? Having trouble reading this image?

article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155