What Snapchat’s Impending IPO Means for Social Media Marketers
Ignite Social Media
NOVEMBER 14, 2016
Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. Here are some things to consider as Snapchat heads towards their expected IPO in March. Don’t expect to see metrics anytime soon. You want follower counts?
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