In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. The Demographics of Twitter Users [Study]. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen SpeedfastTwitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. If that can’t be described as an accelerating growth, what can be then? MORE >>

According to The Nielsen Company the 135 plus million Americans who visited Facebook in January spent an average of seven hours, twenty-four minutes and 12 seconds interacting with that platform. Source: The Nielsen Company. According to a Royal Pingdom study people actually spend more time on Facebook. One last stat from the Nielsen project that might bring this into focus. Source: The Nielsen Company. Social Media facebook nielsen company non-profit postaweek2011 Royal Pingdom small business social media social media marketing– Lewis Carroll. MORE >>

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Tags: Social Media Case Studies  . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.  One of the keynote panels was about the media and their needs in today’s Web 2.0 world.  After Newsroom are under tremendous pressure today. lot of them aren’t hanging on at all.&#   . Print is really on its last legs.&#. jump in traffic. No PDFs. MORE >>

This data comes from the Nielsen’s study of the reach and usage of these social media sites by country which looks at the reach of social media sites in individual countries and the amount of time users spend on them. Source: The Nielsen Company. Tags: Matt Rhodes Social Media Social networks Australia Brazil facebook FreshNetworks Google italy Nielsen Nielsen Company Orkut Social network social networks United States Image by olivcris via Flickr. In Brazil 86% of internet users regularly use social networks and other social media sites. Country. reach. MORE >>

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