Does Your Online Newsroom Get an”A” in PR?
Proactive Report
MARCH 1, 2012
Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. You need an SEO strategy for your PR content and the hour newsroom should allow you to tag all content, including images and videos, with keywords. The reason? Just throwing a few keywords into a release won’t do the job.
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