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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

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How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving. We trust advertising from companies 47% of the time.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

So, how has Ugly grown from a startup idea to challenging billion dollar brands? A Nielsen study found the majority of consumers are trying to ditch sugar and embrace healthier lifestyles, and Ugly is a perfect fit for younger, more health conscious consumers. Creating the future of soft drinks for a more health conscious generation.

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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. What does that mean, you ask?

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5 Social Media Marketing Tips for Scaling Startups

Buzzlogix

While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option. Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media.

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It’s Not Too Late to Return the Social to Social Media

Convince & Convert

Consider: When Nielsen asked consumers which form of advertising they trust, 84 percent said they trust recommendations from people they know, and 68 percent said they believed opinions posted online. Marcus Nelson has founded five successful startups. Forget about hammering customers with corporate messages and ads.

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The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. According to the research done by Nielsen , “92% people trust a recommendation from a peer and 70% people will trust the recommendation from someone they don’t even know”. Plenty of studies back this claim.

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