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| | PAMORAMA
JULY 30, 2011 Using Social Media as a Communication Tool [Infographic]
Socialcast has compiled an interesting infographic that visualizes data from many sources, including eMarketer , the Center for Marketing at the University of Massachusetts Dartmouth , and Nielsen , about how Fortune 500 companies use social media. surprising number of companies of all sizes have yet to use social media as a communication tool.
| | WEBBIQUITY SMM
JANUARY 24, 2012 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. Social Media Report: Q3 2011 by Nielsen Research. How can an brand establish trust online?
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| | BUZZ MARKETING FOR TECHNOLOGY
SEPTEMBER 15, 2009 The 1-9-90 rule won't work for Internal Collaboration
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. You are a hero.
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