Ignite Social Media
MARCH 18, 2024
million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire?
Social Media Strategies Summit
SEPTEMBER 23, 2022
No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role. Another is nostalgia.
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Waxing UnLyrical
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live in order for social media to drive it. Social media IS impacting TV ratings. .” “Mad Men.”
Convince & Convert
SEPTEMBER 27, 2013
James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. Listen Now.
Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.
Webbiquity SMM
FEBRUARY 28, 2011
It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.
Diva Marketing Blog
MAY 19, 2009
1-topic about social media marketing. Blogger Relations, as other social media strategies, have grown in complexity. Her professional marketing blog, where she writes about blogger outreach, internet branding and social media marketing strategies, is Marketing Roadmaps. 30-minutes. Miss today's show?
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