The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even.

Retail 79

Retail Nielsen ROI Sentiment 79

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. The retail brand noted this trend and decided that there was enough interest to build a successful campaign around it. You can do the same. And that’s not surprising.

Hashtag 138

Hashtag Influencer Trends Industry 138

Rebekah Radice

NOVEMBER 24, 2017

According to a recent case study by TapInfluence and Nielsen Catalina Solutions, influencer marketing delivers 11 times the ROI of digital marketing. The retail brand noted this trend and decided that there was enough interest to build a successful campaign around it. You can do the same. And that’s not surprising.

Hashtag 60

Hashtag Influencer Trends Industry 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. And much more. percent just a year earlier—a 43 percent increase.

Research 210

Research Social Media B2B Marketing 210