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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Behavioural Statistics is THE job of the future and of Big Data. How to do Facebook Marketing Research.

Research 107
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A Double Dose of #measurePR

Waxing UnLyrical

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. Then last week , we had Eric Peterson of Twitalyzer on.

Klout 195
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272
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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. Facebook''s new testing ground is India.

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The First 5 Steps To Improving Your Digital Content

The Realtime Report

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The research suggests you do the following when formatting the page: – Links can be used as a highlighter that draws attention.

Content 121
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

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News Search and Web Search

Proactive Report

Online releases can be tracked – for the first time you can get statistics of how many times your press release was accessed or downloaded. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. NYTimes.com. Google News.

News 56