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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

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A Double Dose of #measurePR

Waxing UnLyrical

On April 26 , Steve King aka @smallbizlabs returned for a second engagement, to talk more about research. Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. You can’t pay student loan bills with free samples.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. Depending on what research you consult, studies show that light on dark text reduces your readership between 50% and 400%.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. And much more.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Researchers at Rutgers University found that only 20 percent of us are informers on social media, while the other 80 percent are meformers.

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