According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. The Internet has made buyers much more sophisticated. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. For, the window of reaction time to the customer opportunity does close quickly and today that reaction time needs to be immediate. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment"). With 2.2