| | | The Relationship Economy | |  Nielsen | 5 articles |
| Page 1 of 1 | Previous | Next | THE RELATIONSHIP ECONOMY JUNE 28, 2010  Do Agencies Give Sound Advice? Internet households, 75% visited a social networking site in May 2010, according to Nielsen. A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. The client was a medium size business involved in a unique medical practice and had just opened a new office. My Turn to Ask Questions. My Turn to Respond. Of all active U.S. | THE RELATIONSHIP ECONOMY JUNE 19, 2010  Feeling the Cluster Funk? Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» Nearly every speaker concluded with the following paraphrase: “if only government would fund this or that, everything will be fine” , or, “if only corporations would fund this or that, then we’ll all be better off”. Uhmmm…sorry to break the news, it ain’t gunna happen. | | | | | |
| THE RELATIONSHIP ECONOMY JUNE 24, 2010  Publix, Where Are You? Series Navigation «Nielsen & McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Does it matter? What say you? | THE RELATIONSHIP ECONOMY MAY 27, 2011 Big Brother Wants to Manage Privacy They know it in a way that Nielsen Media Research never will. https://mail.google.com/mail/?hl=en&shva=1#inbox/12cff276681bf9da. en&shva=1#inbox/12cff276681bf9da. PRESIDENT OBAMA’S PLAN TO DESTROY ADVERTISING, MARKETING, THE INTERNET AND ALL OTHER FORMS OF DIGITAL LIFE. By Shelly Palmer. The Obama administration has called for the creation of a Privacy Policy Office to assist in developing an Internet “privacy bill of rights.” The U.S. Commerce Department’s report stopped short of asking directly for privacy legislation. So why allow it to be used at all. wouldn’t. | THE RELATIONSHIP ECONOMY JUNE 21, 2010  Nielsen & McKinsey: Another Social Shift? Nielsen and McKinsey form Joint Venture to Help Companies Use Social Media Intelligence for Superior Business Performance. The Nielsen Company (Nielsen) and McKinsey & Company (McKinsey) announced a global joint venture, NM Incite, created to help leading companies harness the power of social media intelligence to drive superior business performance. Publix, Where Are You?» | |
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