Nielsen Related Topics 
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.
The Realtime Report
APRIL 7, 2014
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Realtime Report
APRIL 10, 2019
Nielsen in 2014 estimated that 80 percent of U.S. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. television viewers simultaneously used another device while watching television.
The Realtime Report
MARCH 21, 2014
A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. . 8 in 10 U.K. Twitter Users Log In Via Mobile.
The Realtime Report
MARCH 7, 2017
There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Online users don’t read pages word-for-word like they would a book. They scan for key elements before deciding to read, which may sometimes be just a chunk of the whole.
The Realtime Report
MARCH 24, 2016
In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Trade promotion strategy requires serious money and nobody jokes around when developing the implementation of such a plan.
The Realtime Report
NOVEMBER 26, 2019
Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!
Expert insights. Personalized for you.
181 
Let's personalize your content