Nielsen - Social Media Informer

SIMON MAINWARING JULY 16, 2012 Where ad spend is growing and what it means for your brand Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. Advertising Brands Future Social media NielsenOn the global level, the web is leading advertising growth. growth and magazines advertising that actually shrunk by 1.4%. Shifting focus to the U.S. and magazines by 5%. and 1.7 percent, respectively. MORE >>	SIMON MAINWARING DECEMBER 26, 2010 What happens when everything is social media In fact Nielsen reports: In Q1 2010, Nielsen data showed that nearly 60% of people were watching TV and using the Internet on their computers simultaneously. Not surprisingly media sync technologies (like ABC’s My Generation iPad app using Nielsen’s Media-Sync technology above) are on the rise, but that doesn’t make the challenge for marketers any easier. MORE >>	RECENT POSTS DECEMBER 17, 2012 \| SIMON MAINWARING If you want greater sales through social media in 2013, start by building your reputation JULY 16, 2012 \| SIMON MAINWARING Where ad spend is growing and what it means for your brand DECEMBER 26, 2010 \| SIMON MAINWARING What happens when everything is social media
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SIMON MAINWARING DECEMBER 17, 2012 If you want greater sales through social media in 2013, start by building your reputation The 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Only then will the greater social media engagement across PC, tablets and mobile phones described in Nielsen’s Report drive awareness, sales and long term success for your company in 2013. minutes in July of 2012. MORE >>
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