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| Page 1 of 1 | Previous | Next | PAMORAMA MARCH 3, 2010  35 Great Social Media Infographics Denise West Here is a new infographic released by The Nielsen Co. Denise West Here is a new infographic released by The Nielsen Co. pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. to convey concepts. | PAMORAMA DECEMBER 6, 2009 26 Free Tools for Monitoring Your Brand's Reputation Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity. HowSociable? Yahoo! | | | | | |
| PAMORAMA JULY 30, 2011  Using Social Media as a Communication Tool [Infographic] Socialcast has compiled an interesting infographic that visualizes data from many sources, including eMarketer , the Center for Marketing at the University of Massachusetts Dartmouth , and Nielsen , about how Fortune 500 companies use social media. Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. | PAMORAMA FEBRUARY 26, 2011  Facebook Advertising Case Study: Clorox Green Works A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. A “brandlift” study conducted by media research firm Nielsen found that intent to purchase the Green Works detergent among Facebook users surveyed after the May 2010 coupon offer increased 7%. Goal: Increase awareness of Green Works. | PAMORAMA MARCH 13, 2012 Social Ads are 55% More Memorable [Study] There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [.]. One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. Social Media | PAMORAMA APRIL 18, 2010  If Size Matters, Social Media is Huge in the US by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. | | | | | | | |
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