Nielsen Related Topics 
Janet Fouts
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). First let’s look at the demographics over the last couple of years: 77 million Millennials (18-36) make up 24% of the US population. 38% of Millennials are bilingual.
Janet Fouts
NOVEMBER 7, 2017
According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. 66% said they trust consumer opinions posted online.
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