Similarly, Nielsen ratings seem to be outdated. recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. 'Brooks Thomas, Southwest @brooksethomas. Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. Listen Now . The RSS feed is:  [link].

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? All in all the BRIC countries seem to be taking the lead when it comes in general to the use of the social web.

Nielsen revealed last week that e-mails share of time declined 28%, putting it in third place, while social networking, the leader, climbed 43%. Steve is using Posterous to post everything online. Shouldnt you? Steve Rubel owns this site 5,034 subscribers The Steve Rubel Stream 10 Aug 2010 Hot or Not: E-mail Marketing vs. Social-Media Marketing Image credit: Rapportive at The Next Web Conference The following is also my column this week in Advertising Age. Contrary to popular belief, video didnt kill the radio star, YouTube didnt knock off TV and Twitter didnt shut down blogging.

This guide aggregates resources quoted by leading strategists such as David Meerman Scott , Brian Solis , Erik Qualman , Jason Falls , and Jay Bear , top analysts and influencers Jeremiah Owyang , Debi Kleiman, Laura Fitton , David Berkowitz , brand leaders such as Ekaterina Walter , Michael Pace , and Pam Johnston , and agency visionaries Steve Rubel , Mike Troiano , and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions , to name just a few.  As we embark on 2012, the team at Awareness, Inc. AgencySpy @agencyspy. All Things Digital @allthingsd .

Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. consumers spent a staggering seven hours a month on Facebook! It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. FB  also launched a documents product with Microsoft: Docs.com designed to share and collaborate online. more robust.

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of  individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000. link].

With the likes of Coca-Cola , Nike , Apple and Ford among the most high profile users of product placement in the USA (according to IAG Nielsen), it’s likely to be big consumer brands that will lead the way over here too, especially when you consider the high consumer recall for products like Charmin and Cheerios because of their involvement with hit shows like “Survivor&# and “The Biggest Loser&#. Image courtesy of Televisual. Could Herbal Essences use social media in a way that utilises its connection with EastEnders to help increase consumer recall? Job done.

This dovetails with new numbers from Nielsen. Editor’s note: After a record year for mobile marketing spend and success (and a holiday shopping season that saw a spike in mobile commerce), analyst firms report mobile has finally arrived as a legitimate marketing medium. Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. What is the current state of mobile commerce readiness among major brands? The growth of mobile online shopping in the U.S. by end-2011. billion.

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Newsroom are under tremendous pressure today.

On the airplane ride home I came across an older (but still relevant) article from Nielsen featuring a survey of 24,000 internet consumers from 50 countries. What Nielsen found is ninety percent of consumers trust recommendations from people they know. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? Someone Like Me, Customer Value Co-Creation and Biodiesel Fuel 13 Sep In episode 30 of hit HBO series “Curb Your Enthusiasm&# Larry David hires a bald chef for his restaurant (see above clip). And it’s true. Makes sense. Hungry for More?

Frighteningly Fun Zombie iPhone Games Apple Launches Online Store in China 5 Fun iPhone Accessories for Kids Apple Now Offers Free iPad Engraving View More » Mobile iPhone Versus Android: Nielsen Delive. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Follow Jonas on Twitter Similar Posts: 4 Reasons Why Your Company Should Run A Blog 3 Presentations: Why Social Media Is Valuable For Your Business 5 Quick Tips: Take Your Corporate Blog to the Next Level Tags: corporate culture , customer service , Delivering Happiness , Jonas Klit Nielsen , social media as tool , Tony Hsieh , Zappos , Zappos.com Posted in Best Practise Cases , Marketing & Communication , TribeSourcing View Comments to “Why Zappos.com Stands Out As a Best Practice&# 750 Words on Happiness: Is Happiness At Your Core? It takes time and involvement.

She was named one of Nielsen’s Power Mom 50 Influential Bloggers in 2009 as @Geekmommy – but that was in the Pleistocene era of the Blogosphere and now she just ignores her ever-growing inbox and reads Spin Sucks to stay in touch. Today’s guest post is written by Lucretia Pruitt. . was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. replied glibly with “I translate things well.”. In hindsight? Knock it off.

Series Navigation «Nielsen & McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Now look closely and you’ll see that Publix has no presence whatsoever within the social graph.  Does it matter? What are the implications and are others creating value using social? Let’s look at these issues further.

" On the other side of the debate is PR Week who are reporting: " The brand's ad agency Wieden + Kennedy developed and coordinated 186 customized video responses that contributed to a 107% increase in Old Spice Body Wash sales over the last month, according to Nielsen data from Mike Norton, director of external relations for male grooming at P&G." Elastic Thought About My Other Accounts Facebook: 690281596 Other.: link] Other.: link] Other.: Main | Will Facebook Places Have Relevancy? » August 02, 2010 When its all said and done, did the Old Spice Guy WORK?

And now, the HuffPo is nibbling at the NYTimes.com’s ankle: 13m unique visitors/month (Nielsen) vs. 19m for the Times. Monday Note Media, Tech & Business Models Skip to content About the authors About the monday # note sidebar_right_box_1 sidebar_right_box_2 sidebar_right_box_3 sidebar_right_box_4 Espace LRM Espace EDJ Le Monde Magazine : l’iPad Le Monde Magazine : Microsoft Research « HP’s Board of Directors: Redemption or More Insanity Ahead? Some are truly helping the producers of original content but others simply amount to mere electronic ransack. One word: Numbers.

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June as the International Day Against Torture to emphasize the importance of the right to personal dignity and security of all individuals around the world, guaranteed within the Universal Declaration of Human Rights.

Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? The goal was reached by Energi Nord On the page, the goal was to reach 5,000 lamps which equals 125,000 Likers. But sometimes I think we as professionals get a bit carried away. In and out.

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This is a guest post by Aaron Lee. There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on. Buffer.

According to Eshet-Alkalai ( 2004 ), the evolution of digital environments from text-based, syntactic environments to graphic-based semantic ones ( Nielsen, 1993 ; Springer, 1987 ) makes it necessary for modern scholars to employ cognitive skills of "using vision to think" ( Mullet & Sano, 1995 ; Shneiderman, 1998; Tufte, 1990 ) in order to create photo-visual communication with the environment ( Margono & Shneiderman, 1987 ; Nielsen, 1993 ). Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Yoram Eshet-Alkalai [ yorames@openu.ac.il ].

According to Nielsen, people spend three times as much time on blogs and social media than on email- across all age groups. It has been said many times that “relationships are everything in business”. happen to agree. There are few things as potent as a satisfied, loyal customer who shares their extraordinary experience through the social channels today’s digital world provides. Providing exceptional service and support through these channels is an effective and powerful way to reshape corporate culture, grow customer relationships, and set yourself apart from the competition.

Degrees of Jakob Nielsen. Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age. mail David. Follow @armano. Categories. Manifesto. Visual Archive. Blogging. Books. Brand Engagement. Business. Co-Creation. Customer Experience. Design/Interaction Design. Events. Experience Map. Guest Authors. Media.

Without effective guidance from those principles, the PowerPoint presenter is working with a dangerous tool.           The literature on web design is replete with critical commentary on the quality of web design (Rosenfeld and Morville, 1998; Nielsen, 2000; Lynch and Horton, 1999). Nielsen, Jakob.   (2000). PERSONAL KNOWLEDGE MANAGEMENT: EDUCATIONAL FRAMEWORK FOR GLOBAL BUSINESS. Paul A. Dorsey. Tabor School of Business. Millikin University. ABSTRACT. At the same time, Drucker recognized that, because of their specialized knowledge, knowledge workers ?cannot Flaherty, 237).

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice president of media. 'Traditionally PR has concentrated more on earned media than paid media. promoted videos.

There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of  data for BtoB buyers prior to purchase. Online releases can be tracked – for the first time you can get statistics of how many times your press release was accessed or downloaded. MSNBC. AOL News.

Eyetracking Web Usability , Jakob Nielsen and Kara Pernice. Magazine. Network. Job Board. Smashing Directory. Coding. UXDesign. Wordpress. Designinformer. Facebook. Twitter. Newsletter. All categories. Coding. Design. Graphics. Inspiration. Freebies. HTML5. JavaScript. Photoshop. Typography. Usability. Wallpapers. WordPress. Smashing Magazine. An Extensive Guide To Web Form Usability. By Justin Mifsud. November 8th, 2011. Forms , Usability. 56 Comments. Advertisement. Indeed, in doing so, you would be addressing (in an unstructured way) only one third of what constitutes form usability.

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Amy-Mae Elliott View Comments What to Consider When Building an In-House Social Media Team email share email share Do you like this story? iPhone Versus Android: Nielsen Delive. Learn more about it here or keep up with all Webtrends Social products by following its blog.

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : iPhone Versus Android: Nielsen Delivers the Numbers [STATS] November 2, 2010 Sarah Kessler View Comments HOW TO: Gain Twitter Influence email share email share Do you like this story? iPhone Versus Android: Nielsen Delive. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us!

Mark Zuckerberg: The iPad Isn't Mobile 4 iPhone Versus Android: Nielsen Delivers the Num. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Be a resource.&# The candidate mu.

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes. also love to look at the mistakes of others: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders.

They know it in a way that Nielsen Media Research never will. https://mail.google.com/mail/?hl=en&shva=1#inbox/12cff276681bf9da. en&shva=1#inbox/12cff276681bf9da. PRESIDENT OBAMA’S PLAN TO DESTROY ADVERTISING, MARKETING, THE INTERNET AND ALL OTHER FORMS OF DIGITAL LIFE. By Shelly Palmer. The Obama administration has called for the creation of a Privacy Policy Office to assist in developing an Internet “privacy bill of rights.” The U.S. Commerce Department’s report stopped short of asking directly for privacy legislation. So why allow it to be used at all. wouldn’t.

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got started in a Harvard dorm room is now scheduled to hit the theaters around the world in October this year. So what to expect? The book is actually really good and it’s no surprise that it has ended up on the US national bestseller lists.

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right? Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Will iTunes’ Ping Be a Success? Well read on! During the last few weeks, I’ve been talking to one of the founders Kasper Hulthin and closely following the new developments.

Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel — 25 percent of collective time spent online. Niche Social Sites are Shaping Online Communication. Are the 18 – 26 year olds over Facebook?  It seems so -  general sites about anything and everything are now fading into the background simply because everyone has them. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics.

The Top 20 Social Networks of 2008 From Mashable: Discussion of final numbers from 2008, and with them, a look at the rankings and trends within the top 20 social networks, according to Nielsen Online. Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? Not sure what variables to measure to determine the success or your social media?  Engage or Die!

According to a survey carried out in 2010 by Nielsen Online, only eight per cent of social media users have not read product reviews in the last year and 77 per cent have visited the website of a product after reading about it on a social media site. I was recently quoted in a Times of India story on social media careers in India. said that the social web is changing marketing and communications in fundamental ways, even though these changes aren’t fully visible in India yet. However, I think that the term “social media professional&# is a misnomer. Share this on del.icio.us.

Remembering Leslie Nielsen: His Best Quotes by Funny or Die. Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. This post is more ambitious: wasting your entire day. Maybe not today. Maybe it would be best to read this post on a weekend. When your spouse or significant other is away. Seriously. Most of these are funny, many are amazing, some are just remarkably creative. Take a break from the marketing/PR grind and enjoy! The Google Toilet by Current. Oh yeah there is, as this hilarious video points out (hey—it could happen). Example: 14.

Speakers: Jeff Hayzlett, Author of The Mirror Test , former CMO of Kodak Pete Blackshaw, Executive VP Nielsen Online, Author of Satisfied Customer Tell Three Friends Charlene Li, Author of Open Leadership , Co-author of Groundswell , and Founder of Altimeter Group , @charleneli on Twitter Jim Kouzes and Charlene Li on  Redefining Leadership. Each session will feature a different topic and perspective, as detailed below. We’ll also open up the conversation to questions from the audience. Recordings of past Webinars appear below. And what are the new rules for leaders? Followers? Organizations?

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. This is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. Facebook Fan Research.

Our Manager, Jonas Nielsen, was watching from this early morning. Tweet So. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets. Fans from more than 115 countries have been contributing in all kinds of ways. On their site you can see the real-time struggle, happiness and every step of the song that is created. Participate by a tweet. Everyone can participate by tweeting @cocacola and hashtag #withmaroon5 and the tweets show up on a dynamic wall for the band to watch and interact with.

Anderson - Nielsen Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. Human-powered, manual news curation is.

prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). This is an important blog post, because it makes a prediction. Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. This is the not only an important post, but also the longest I have ever written. It’s more like a mini-eBook, without the price tag. What Gawker does once per week to double their traffic figures.

Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. This guest post is by Bnonn of Attentionthievery.info. You may not realize it, but the font settings on your blog can have a huge effect on how many people read your content. And how many people read your content has a huge effect on whether a post goes viral. How huge? Well, by some accounts I’ve read, just one common mistake with colors could reduce readership by a factor of five.

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. Aaah Holidays. Who’d ‘ave ‘em eh?  Discover Australia note free internet access claim. – but I bet nothing will come of it. Odd Job?

Lise Haar Nielsen Account & Project Assistant. Tweet Some of our previous interns have finished their internships, and we are very pleased that they are continuing in different positions to strengthen our work. Tuki is now Production Manager, Marlene is Community Assistant and Anders is Account & Project Assistant. Now we are happy to welcome a new team of interns on to support different areas on our team for the next five months: Lea, Lise and Loa. They each have very different educational backgrounds and we look forward to seeing what we can learn and gain from each other.

In August of 2010, Nielsen claimed shipments of Android beat iOS for the first time, representing 27 percent of the market against 23 for Apple. What is Android's market share against iPhone? By the end of January 2011, a second firm reported news that Android was number one overall, topping Symbian , while practically doubling that of iPhone (32 percent to 16 percent). On the same day, a third firm, NPD, said Android outsells all other competitors combined , with a US market share of 53 percent. Which one is right and who cares? think I've seen this story before (repeated 100 times).

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Foursquare Reaches 100 Million Checkins Strategic Initiatives to Engage in Social Media Within the Hospitality Industry » OliveWoo–The First Location-based Date Service Posted by Jonas Klit Nielsen Jul 22nd, 2010 Tweet On Friday, I am going to visit the SF New Tech – the Big Endless Summer Social event in Los Altos Hills, located in the San Francisco. About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The Business Behind Facebook Five Digital Channels For Word of Mouth Marketing » Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice Posted by Jonas Klit Nielsen Aug 11th, 2010 Tweet Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size Dodge. Now to the POINT.

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One July 7th, 2010 |Written By: Katie Van Domelen | View Comments Tweet Guest post by Katie Van Domelen , the social media manager at Off Madison Ave in Tempe, Arizona. First – What are the objectives? What questions are you trying to answer?

Pricing - $13,000/year with unlimited searches, existing customers get the same rate for 15 months Nielsen Buzzmetrics – Now this tool was awesome when I sat in the demo. It was a total hands-off tool that had the good folks at Nielsen analyze what’s being said in the social space. Best ~ Jeff [link] Leigh Fazzina I did some heavy investigating and found that Nielsen Buzz Metrics really appears to have the cleanest data and will give you a FULL view of what the landscape looks like, not a partial view. With Radian6, adding sentiment to posts, Tweets, videos, etc. Thanks!

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? First of all, we were all really glad to welcome, Anders, Marlene and Tuki on the first day of their six months full-time internship at Mindjumpers.

High  Nielsen ratings  were the gold ring. How do you determine business success? Not only in marketing communications but in customer service or even with nonprofit programs. Just asking. . Why Toby," You might say. You set a numerical goal and then see if you can meet it. It's called measurement and metrics." . Ah, " I might say. Yes that's good. Or is it really? Or might it be misleading? Is it enough? Could it be doing us a disservice?"   Just asking. This week I was chatting with a friend who recently joined the staff of a nonprofit organiztion. to increase within weeks. It was ok.

According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. The Internet has made buyers much more sophisticated. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. For, the window of reaction time to the customer opportunity does close quickly and today that reaction time needs to be immediate. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment"). With 2.2

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from? So that’s where I pulled these transcripts from.

guessed that would have declined a lot since the rise of the internet, but Nielsen research from last year states the figure is currently at 4 and a half hours. Though the title of this blog is ‘viral marketing’, regular readers will know that it’s far from being the only thing I talk about. Sometimes I’ll share a case study to inspire you. Sometimes I’ll offer insights to educate you, and sometimes I’ll give you step-by-step advice so you can take action. This post is, purely and simply, for those who want more from their lives. That’s it.

According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. As the end of the year draws near, it’s time to start looking at social media trends for 2012. Businesses should get ready for seismic shifts on the digital landscape. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit.

There are also online monitoring services available from companies such as Radian6, Techrigy, BuzzStream, Nielsen, Visible Technologies, Meltwater News and Cymfony (more on this topic in a post that John and I did on ReadWriteWeb ). Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. YOU CAN SEE JOHNS VERSION HERE. 92, 62 and 78. These three numbers promise to have a major impact on marketing over the next five to 10 years. Peter, wow!

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Turns out that's a myth.

Some recent examples include: - Nielsen’s  “People who follow celebrities, also follow brands&# ( Link here). I recently had a really interesting conversation with a favourite client. We “clashed&# over a chart I produced saying that insight and data are what drives digital strategy. The client had recently attended a conference where big players such as Unilever were saying that data is killing marketing. Interesting. At that point in time I didn’t think that was the case, but actually perhaps she was right. continues below…).

Jakob Nielsen the father of web based usability testing says “designers are not users” therefore usability testing with a sample of end users is crucial in creating a successful product for your target audience. Wisdom London Creative Communications is our world… « Ever Wondered About… Pummelvision? Ever wondered about…Social Commerce? » Ever wondered about…Usability Testing? guest post by Lucy Payne What is it? It’s basically the testing of digital objects like websites, widgets or apps to help designers bring their products to life. Hooray!

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Like a quick pass through any collectibles shop, you ‘re likely to miss the gold that is co-mingled with all the garbage. It appears so accessible. Especially business people. Hawai?i

million tracked by Nielsen Bookscan sold fewer than 99 copies. Go to enough social media conferences (like two maximum), and you will inevitably have a conversation about the cliche, “Everyone’s written a book.&# This meme references the seemingly endless proliferation of social media books published. Consider this author a two-timer in that sense. But in reality, the meme isn’t true. It’s really hard to write a book. This brutal, laborious process takes months, including endless rewrites and revisions, all part of a difficult editing process. It is the easy part.

Cross-media analytics (a panel with Joy Luizzo , Senior Director, Marketing and Mobile Research, InsightExpress ; David Harper , CEO & Co-Founder, PercentMobile ; Bob Walzcek , CEO, Ringleader Digital ; Chris Quick , Manager, Client Services Mobile Media, The Nielsen Company ). What is mobile and what is online? raft of recent reports suggest more than half of Web usage will occur via mobile by 2013 , a trend driven by the advance of smartphones and connected devices that blur the boundaries between wired and wireless. MXM inaugural event. MSG media partner.

In a particularly cringeworthy  example of getting it badly wrong, last Friday’s  AFR noted Defence Housing Australia’s CIO, Shane Nielsen, rejecting that agency’s engagement with a Facebook group disillusioned by DHA’s services. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community. Government 2.0…it …it can be a reality on what it would take to transform government to really get Government 2.0 right. there remains an issue.

Nielsen study indicates that in many homes, three or more media "venues" are on at the same time, competing for eyeballs and ears. The Steve Rubel Stream Edit Delete Autopost 7 Aug 2009 The Age of the Stream Photo credit: Stream by aspheric.lens The following is also my column in next week's Adage. Media consumption is changing. You don't need me to tell you that. However, you maybe unaware just how much it's shifting as we embrace "the stream." " What's the stream? It's reflective of the societal shift from analog to digital. Streams are everywhere.

The only platform on this list I don’t have access to is Nielsen – else I’ve used most of the rest often or in some cases, occasionally. Noticed a post at TechCrunch yesterday Behind The Scenes, Location Turf Wars Have Begun saying just that.   According to the post (but I’ve seen this myself at various conferences I’ve attended or followed): The most obvious rivalry is between  Foursquare and  Gowalla. Even as the two  battled for supremacy at the SXSW conference this year, both sides downplayed the rivalry. after SXSW this year.

image: jamiedfw ] If you liked this, try: Nielsen: Video Streams Continue Growth in July Culinary Magazine Publishes Largest June/July Issue in 15 Years 3 Steps to Delivering Customer Service Happiness. D eclaring independence (and keeping it) is a difficult endeavor. It takes wisdom, fearlessness, consistency, persistence, and dedication. In a much humbler realm – content marketing – the same virtues apply to success. In honor of the 4th of July, here are what some of the commanders in chief have said about content marketing. Sort of. March on, yourself. Johnson Get to work.

Nielsen published figures on time spent with social media in August 2011. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. It seems that advancements in smartphones, notebooks and tablets are made every day. YouTube, and Google, among others.

This is important because recommendations from others are the most trusted source of information according to Nielsen (90%). This is the third session from Worldways Social Marketing , a #ZTraining on Facebook given to the Colorado Nonprofit Association. Mark Marosits and Andrea Hill gave the entry level presentation. There were a lot of questions during this session so it was hard to get through all of the content. The thing that ties us together that anyone can publish anything. That also means there’s a lot more competition. So how do we get others to share our message?

Social Media Club Delhi January 2011 Meetup with Karthik Nagarajan from Nielsen Online. Yesterday, I shared my compilation of the 50 most remarkable social media marketing platforms and programs from the last 5 years, from 2006 to 2010: The compilation included case studies from North America, Europe, Asia, and Latin America, many accompanied by the commercials that launched the campaign, or in-depth video case studies to show what really happened. also mentioned that this list is focused on “social” platforms and programs and “social” is not the same as “interactive” or “viral”.

According to data released earlier this week by Nielsen Interactive, women are far more likely than men to use their mobile devices to “friend&# and “tweet&# others. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Audience Matters recently quoted me on a story on women and social networking in India. said that I am not surprised that, globally, women spend more time on social networking sites than men, as women tend to be more social. This 80:20 ratio holds across all types of websites, including Google, Yahoo!, The reason? per cent. Lets talk.

Go Google studies by Pew, Scarborough, Mediamark Research, Simmons, Nielsen, or Wired co-founder Kevin Kelly for proof.) Google + or Google - ?  20 Experts Voice Their Opinions. The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   Forrester’s advice to CMOs:  “Elevate digital to the highest level of business strategy.”  (source: Forrester Report “CMOs must connect the dots of the online brand.&#   Mary Beth Kemp-Forrester, July 27, 2010). But disruptive?

Examples of companies that are exploring ways to help businesses tap into the power of true natural-language search are Visible Technologies , Radian6 , Nielsen Buzzmetrics , Cymfony , and BuzzGain. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. First posted on ReadWriteWeb on March 12, 2009. What is the semantic web, you wonder? Dont worry, youre not alone. The term " semantic web ," or "Web 3.0" Heady stuff, to say the least.

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Roskilde Festival is on Foursquare Blowing Bottles With Viral Potential » Meet The Founder of The Bees Awards Posted by Jonas Klit Nielsen Jul 6th, 2010 Tweet Last Saturday, July 3 rd , I met up in San Francisco with the founder (Bastien) and the creative executive (Cara) behind the first international social media award for marketing and communication professionals. This post is more about the founders thoughts behind the why, how, when etc.

In addition, I got to see a demo of Nielsen Buzzmetrics recently and came across an interesting point – that Nielsen can also run a query of unlimited size, much as Integrasco can, and probably a few more “under the radar platforms&# that haven’t really surfaced yet. In addition – here’s the Demo Synthesio dashboard for the Accor Hotel Chain  that gives a fairly good idea of what the basic dash-boarding Synthesio provides looks like. And so far, the response I’ve gotten about the book is pretty positive. Anyhow -that’s enough for tonight.

Reply Kim Nielsen says: September 8, 2009 at 8:55 pm I think you pose some great questions, David. Reply Kim Nielsen says: September 9, 2009 at 1:38 pm I think social media as a combined extension of a number of fields makes a lot of sense. The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Stop! Don’t Break Silos Down Just Yet Photo cred: Manky Maxblack The social media professional is currently a jack of all trades. Calm down, that highly inaccurate recipe is meant to be funny, but also to display a point.  Is this a good thing? 

But that’s OK, since network programmers can now add those numbers to the Nielsen numbers they already get, to get a better idea of the popularity of these shows and what people are saying in context to the programming that is actually on. In this stormy weekend, as Hurricane Irene heads up the eastern seaboard, I’m sitting in an internet cafe, at 100% humidity , with TRENDRR.TV before me.  So, it might be correct to say that I have been present at most of the transformations of TRENDRR, since it’s beginnings, in one form or another. Not the case here. TRENDRR.TV

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+.

There was also an interesting study by Nielsen showing how we spend out time online, in aggregate. Among the patterns I noticed over the 6 days investing in online gaming seems to stand out – take Disney acquiring Playdom for 563 million dollars.  Speculation is on using Playdom to crush Zynga. Earlier last month Disney acquired Tapulous , a developer I’m familiar with though the iPhone.  Buying a online gaming application is one thing – buying two in the same month seems more like a long term strategy to own the space. He has 20 domains each one for each brand.

In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. This guest post is by Kate Miller of BestWebsiteHostingServices.org. Today’s new bloggers are a fortunate group. The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. These bloggers are the thought-leaders, renegades and early-adopters of the industry. Turning to them to learn the ropes of the blogosphere is a no-brainer. Just take a look at some of this advice. Thomas Edison. Walt Disney. Martin Luther King.

In fact, Nielsen’s ‘ State of the Media: Consumer Usage Report 2011 ’ reported that the average American watched traditional television for an average of 33 hours PER WEEK.” Nielsen also showed that roughly 40 percent of U.S. About two years ago Microsoft CEO Steve Ballmer gave a speech where he said that he sees traditional media as “ dead men walking.” This was reinforced when a 24/7 Wall St./Harris Harris Poll revealed that the majority of American adults believe that in ten years traditional media will not exist any longer. My response?

That Jakob Nielsen and other people have researched that nobody really reads online anyway. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, my friend Mark Smiciklas. from Intersection Consulting in lovely Vancouver, Canada and. author of the new book “ The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences “ How are you, Mark?

I’m thinking, for example, of the usability articles by Jakob Nielsen (great content but perhaps too dense for some people) or the excellent articles by Kevin Kelly in The Technium. If you’re a content producer of any variety, researching, collecting and then putting together the best material you can find is huge, especially if you’ve got an eye for top content in your niche. For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  Perfect.

In fact, Nielsen’s ‘ State of the Media: Consumer Usage Report 2011 ’ reported that the average American watched traditional television for an average of 33 hours PER WEEK.” Nielsen also showed that roughly 40 percent of U.S. About two years ago Microsoft CEO Steve Ballmer gave a speech where he said that he sees traditional media as “ dead men walking.” This was reinforced when a 24/7 Wall St./Harris Harris Poll revealed that the majority of American adults believe that in ten years traditional media will not exist any longer. My response?

Nielsen Buzz Metrics. I was playing with some toys earlier and thought; why don’t we look a little deeper into the world of Buzz Monitoring. And I don’t mean for tracking buzz altogether either. What about utilizing it when crafting new content or blog posts? Buzz monitoring need not be a glorified vanity search endeavour when it can unlock a genie of information to bring life to your content generation efforts. You can use it to track news on markets for projects and can suggest the latest trends and/or buzz for content creation programs and general business intelligence.

The report agreed with my own overall experience regarding Sentiment Analysis and ranked Sysomos MAP the leading platform of the 7  ( I bet that makes uber expensive Nielsen, growl ). I downloaded FreshNetworks Social media monitoring review 2010 earlier today (while reading it on my iPhone) and had some thoughts about the review. One one hand, I would have liked to have had the time and resources to do this study myself. The social media monitoring review covered 7 platforms. How to set up the tools (search strings, comparison challenges and coverage). Coverage (on page 6). I think not. 

Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites. You’ve probably heard of usability. These days, usability is crucial to the success not just of blogs, but of online businesses—much of the information we read about reducing friction and improving sales pages , for example, is based on usability principles. What is content usability?

In July, they asked why web analytics sites like Quantcast, Alexa, Compete and Nielsen all underreport Reddit's traffic (probably causing the media's low estimates). Login Contact About 74° A Summary of Our Gay Teen Bodycount "If You Only Have One Week in L.A." Blogs work in a very obvious way: they're like magazines or newspapers, but light. Information spreads from blog to blog up and down the food chain, but it's pretty traceable. But forums can be inscrutable to outsiders. And they get far less attention than the other two culture-drivers. At 5 A.M.

Indonesia and Japan have risen to become the second and the third largest Tweeting countries ; Facebook has opened offices in Asia and forged a partnership with Malaysian based MOL ; and a recent milestone report from Nielsen confirms that social media usage has seen unprecedented growth in Asia Pacific in the past year and is now “one of the most critical trends&# – period. Today we speak with Argha Sen, Toys “R&# Us head of Marketing & CRM. Asia is fast becoming a major focus for social media giants. PODCAST WITH ARGHA SENN. Very progressive and extremely impressive!

78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Ratings and reviews lie. Simple, subtle lies, but lies all the same. And I suspect most people will never know. Professional” reviews. The first time I realized what a con ratings could be was when I visited Dubai. was travelling with a group of friends and one of them booked the hotels. It was quite a surprise to hear we’d booked into a 5-star hotel for what seemed like a 3-star price.

Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. And for what? Interaction.

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain.

Also, Nielsen Acquired Online Video Analytics Company GlanceGuide this week. Today Joe Hall writes about Google at Marketing Pilgrim in Cup of Joe: Google Is Turning Into the Jonas Brothers and I Don’t Like It where Google appears to be getting “distracted&# by things like “social media&# and trying to be hip in areas where it might not be adding real value: Just as trends in design can distract from the fundamentals of communication, so too can trends in social media distract from the fundamentals of information retrieval. GOAP Asia Overview.

– [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Social CRM The new telephone.

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible has recently launched a nationwide contest and a new original Web video series – both calling attention to the still-vast divide that separates consumers looking for local products or services and the very businesses they’re seeking. View the series premiere here: [link] and here: [link]. EDT, June 30.

But it was in May this year when Lithium , the social CRM company acquired Scoutlabs – a highly user-friendly social media monitoring tool, though one at the lighter-touch end of the analytics scale (where the likes of Nielsen BuzzMetrics weigh down the other) – that I think the most interesting development for the monitoring industry occurred. Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. Look out.

million unique visitors per Nielsen NetRatings. According to the same Nielsen NetRatings above, The Drudge Report had a readership of 3.5 Print this article | Read this article in: | ES | PT | IT | Online Content Curation: The Key To Building Visibility, Authority And Value As you are increasingly submerged by an endless flood of information, online content curators may provide a new, valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme.

Adam Paulisick, The Nielsen Company (BuzzMetrics). Just letting my readers know formally that I’m an advisory member of the Charted Institute of Public Relations as part of the new  CIPR social media measurement group – it’s  just been announced today – Philip Sheldrake asked me last week if I would be interested – and I said “Yes&# , of course. guess we can split hairs on weather I’m an advisory member of CIPR, itself, or and advisory member of CIPR’s newly formed Social Media Measurement Group&# – whatever, I’m part of it.

skip to main | skip to sidebar mizz information Monday, February 1, 2010 List of Nonprofit Social Media and Community Managers Every time I see Jeremiah Owyangs list of corporate social media strategists and community managers I wonder when hell do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter. Im realizing he has his hands full trying to keep up with the list of enterprise social media types since the market for these jobs seems to be exploding, so I may as well just start my own list for nonprofits. the way the way Web 2.0