Internet households, 75% visited a social networking site in May 2010, according to Nielsen. A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. The client was a medium size business involved in a unique medical practice  and had just opened a new office. They wanted to raise market awareness of their practice and presence as well as “ pull&# prospects to their practice. The agency highlighted the demographics of the radio and television stations they recommended as well as the time slots for the ads and frequency.

Nielsen reports that almost 99% of video content watched in America is still done on traditional television. Nielsen 2010 study suggests that online video is a replacement of DVR use, or used by those who do not have immediate access to TV. Nielsen claims that  TV network content online is used to catch up with programming, and not typically as a replacement for TV viewing. Image based on “Living Room and TV Digital Art&# by Carlos Cunha. Google has teamed with Intel, Sony and Logitech to bring Google TV to televisions, Blu-ray players and companion boxes.

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Imagine you could segment them in how influential they are on the social web. That is what is possible with the tools provided by Flowtown ! Get the info that builds mutually beneficial, lasting customer relationships.

In probably one of the most dramatic upticks we’ve seen in years, Nielsen reports that smartphone ownership among 13-17 year olds increased 62 percent year-over-year.  SOURCE: Nielsen. Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. With this we kick off a regular series documenting what you need to know to take advantage of this mobile mega-trend. Related articles.

Teens current text messaging behavior: Nielsen’s Q2 2010 teen survey (ages 13-17) demonstrates that while text messaging behavior is still growing among all age groups, text messaging among teens, especially teen females is reaching new levels (female teens send and receive an average of 4,050 texts per month versus  an average of 2,539 texts per males). According to Nielsen, teens mobile usage has increased substantially versus Q2 last year, from 14 MB to 62 MB. A recent comScore report (September 2010) found that 58.7 million people in the U.S. increase). representing 23.2

Jakob Nielsen in his latest book, Eyetracking Web Usability , is quick to say, “By itself, eyetracking can do one thing and one thing only: discover what users look at. Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. What do you want the visitor to do in order to consider your page a success? Define WHOM you want to click on your ad. Build a profile of your ideal visitor.

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. Local vs. global. Not only about translation.

Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Brands tend to use reach metrics which often are no measure of influence. Related articles.

Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. Web-based social networks. Qzone. Renren. Renren  is the Facebook copy.

In line with Nielsen’s April 09 observations (&# Twitter users fail to return the following month “) – only 20% of tweeters come back to tweet in their second month. Recent analysis by RJMetrics pulled from Twitter’s API may suggest that Twitter is losing popularity: The average Twitter user has 27 followers, down from 42 followers in August 2009. Twitter is losing 20% from its July peak: The monthly rate of new user accounts is currently around 6.2 million new accounts per month (or 2-3 per second). About 80% of all Twitter users have tweeted fewer than ten times.

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.  . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.  One of the keynote panels was about the media and their needs in today’s Web 2.0 world.  After After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. jump in traffic.

According to Nielsen/McKinsey’s  NM Incite , online buzz about codes increased from.002% in June 2010 to 0.15% of all online conversation this month. We’ve written several times about QR codes and the marketing possibilities for them. Recently, there has been a flurry of articles about QR codes, so I thought I’d bring you up to date on what is being said. Let’s get started. QR Codes: Marketers Like, Public Adoption Rising - Is anyone excited about QR codes besides marketers? Do QR Codes Really Work For Consumers?

Of the seven tools we tested, we found that Brandwatch was the fastest at searching for and processing new online data, while some parts of Nielsen Buzzmetrics proved the slowest at collecting up-to-date information.  It’s important to note that Brandwatch doesn’t cover as many geographies and conversation types as Nielsen does. Our sixth post from the social media monitoring review 2010 series will look at the issue of data latency. This delay is known as data latency. This is an automated process that copies content from a list of websites into the tool.

Nielsen Nielsen offers Buzzmetrics , which will supply you with key brand health metrics and consumer commentary from all consumer-generated media. Nielsen has a very strong brand name as the world’s leading provider of marketing information, audience measurement, and media products and services. One of the main benefits, just like Nielsen Buzzmetrics, is that these companies have been monitoring and measuring traditional media sites for decades, so they can provide a more comprehensive solution across the board. Dan Schawbel is the author of Me 2.0: thanks!

Jeff Bullas (again) summarizes 10 key insights from Nielsen research on social media, among them: Facebook dominates the “time spent online” metric—Facebook users collectively spend three times as many minutes with Facebook as they do with Yahoo, and four times as many as with Google. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter. Social Media Report: Q3 2011 by Nielsen Research. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 85% of Inc. With that rapid adoption came a great deal of learning.

Nielsen Posted September 3, 2010 at 4:51 AM In 1999 a wise group of inter­net vision­ar­ies nailed 95 the­ses on the vir­tual front door of the inter­net. The Ultimate Case Study In the Inbound Marketing space everyone is looking out for the next great case study. Pioneers like Dell and Zappos are brought up anytime a marketer needs to show a client that inbound marketing strategies do in fact work. But could we be missing the biggest case study of them all? How did they do it? Do you think the Inbound Marketing term is here to stay?  Inbound Mar­ket­ing doesn’t oper­ate in a bub­ble.

The difference is 90 percent trust for friends, versus 70% for general consumer opinions, according to Nielsen. Image by the U.S. movement exists to quantify everyone’s social media strength across diverse social networks and blogs. This widespread strength is a sign of true influence, argue social media gurus. Perhaps from a mass consumer market or a top influencer’s perspective, a “machine gun&# approach towards influence makes sense. For most, addressing only widespread influence puts an organization into a position of weakness. Does it produce desired outcomes?

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Adam T.

The image below is a snapshot for Chicago-based marketing research giant Nielsen. If you are a marketing graduate that wants to work in the Midwest, or overseas in China or the UK, you can see that Nielsen may be the company for you. Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. 1 – Enhance Your Relationships with Classmates. When you log into Classmates it serves up a dashboard for each of the schools you attended. Never mind that, I’m just being loyal to my school!

Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Below are the statistics. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012! Stats from Social Media Revolution 3. Over 50% of the world’s population is under 30-years-old. population. You better.

Nielsen Q2 2011: Most popular apps are games (64%) ,weather apps(60%), followed by social networking (56%), maps/navigation/search(51%), music (44%) and news (39%). Trendsspotting’s recent innovation research on Mobile Accessories Trends as well as our ongoing consulting work with mobile companies, led me to generate insights on how the development of this market can enhance “Internet of Things” consumer behavior. Here are my conclusions: I. Technology perspective : 1. Mobile apps adoption is rising, becoming a functional part of consumers’ everyday life. Health.

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Want to know how 11 million Australians will vote? What if instead of a thousand people we could check 11 million Australians or even 1 billion people worldwide? Well actually, we can. Sort of. Lube anyone?

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift? Digg this! Email this to a friend?

As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention.  Forbes called the rise of visual content the breakout trend of 2012. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. note the word compelling). 60% of consumers are more likely to consider or contact a business whose images appear in local search results.

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile. Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 Not really. see five.

MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site." nielsen mckinsey company. Television has always been based on two pillars: Destination. TV was never everywhere. That is changing rapidly. Passivity. Media can be both passive and active. TV was always passive. Marathoning.

In other words, it’s all still going into thin air. The old adage “half of advertising is wasted…” remains, even in a digital world

and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.” I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. Crowded mart, crowded mind. There are a ton of conferences that take place. Social bringing us closer. He’s a God!)

met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Tweet. Guest blog written by Iben Larsen, who is a cultural anthropologist and MA in Media Science, based in Copenhagen. She’s p assionate about entrepreneurship, networking, personal and professionel development. You can follow her on Twitter at @ibeniben. But it is big! > Notes provided by Ogilvy.

Nielsen says that blogs and social networks now claim the lion’s share of the consumer’s time online. 5 Lessons From the Blogosphere – Lesson 1. When I started blogging in 2005, I thought that it might just be a fad. Boy, was I wrong. According to eMarketer , more than 50% of US internet users will read a blog at least monthly this year, and that swells to 61% by 2014. While reading blogs is becoming ubiquitous, writing blogs is more of a niche activity with only about 12% updating a blog at least monthly. More on that in Lesson 3. And what is a blog? Is it a blog?

Competing for attention: Nielsen released their latest study on internet usage early August to find that 23% of internet use is spent on social networks up from 16% a year ago. B2B #apps Actions Comments RSS Trackback Information Date : August 25, 2010 Tags: conversation , my6sense , nielsen , noise , social media Categories : PR 2.0 , Uncategorized Leave a comment Click here to cancel reply. Extanz – PR 2.0 and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! So what’s going on?

Jonas Klit Nielsen. Tweet Christmas is near – and 2010 is close to coming to an end. The year of 2010 has been a fantastic journey for all of us at Mindjumpers, especially thanks to all the great and interesting people we have connected with through this blog. On a monthly basis, this blog is read in more than 70 countries, and we are thankful for everyone of you who are stopping by for a read. To all a big thanks – and a wish for a very Merry Christmas! Similar Posts: Mindjumpers Launches Newsletter in Danish. Welcoming new colleagues and old ones in new jobs at Mindjumpers.

Nielsen’s NM Incite is currently tracking over 173 million blogs – that’s a lot of blogs, many of which you will need to compete against. Frank Reed has written an interesting post on Marketing Pilgrim that highlights where blogs are now going in the business world. The key to success is keeping your blog up-to-date and keeping it relevant to your visitors. Social media has taken over many of the functions of a blog, but social media generally only scratches the surface – it takes a blog to really delve deeper into topics.

Nielsen released new research this week based on a survey of nearly 2,000 people worldwide that shows just how far we’ve come. Nielsen provides us another interesting stat to drive this home. For years, tech influencers and bloggers have been accused of being blindly in love with Apple. There is even a name these devotees: fanboys. These men and women live to gush about Apple products and bash Microsoft and others in the process. So it was remarkable to observe the tech influencers this week in their near unanimous approval of Microsoft’s new operating system.

Nielsen’s Global Online Consumer Survey , which sampled 25,000 Internet consumers from 50 different countries, demonstrates the value of word of mouth, with 90% of respondents trusting recommendations of people they know. Last year, Guy Kawasaki ,  wrote a guest post for the LinkedIn Blog about how small businesses can use LinkedIn. In his post, Kawasaki advised companies to be transparent in order to attract both prospective clients and employees. While the post focuses on small businesses, some of the points he raises can be applied to businesses of all sizes. Currently 17.8

If Nielsen is to be trusted, 60% of U.S. Blast. Listening to Guy Kawasaki is always a joy. Regardless of whether you agree with what he is saying or not, he is always both thought-provoking and entertaining. The Alltop co-founder is a living legend in the world of social media and startups and is a must-follow on Twitter for budding online marketing professionals. During a recent speaking engagement in San Diego, Kawasaki had his normal flurry of quirky, intuitive pieces of advice that struck home with most in the audience. They started retweeting… a lot. News sources refer to it.

Nielsen Three Screen Report – a regular analysis from Nielsen’s Cross-Platform Audience Measurement initiative to analyze consumer behavior – reveals a steady climb in the number of Americans that use the Internet (in many cases accessing the Web on their smartphones) and their TV simultaneously.  As Nielsen observes: “New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before.&#. This increase in multi-screen services is enabled by the growing consumer adoption of fixed line and mobile broadband services.  Center stage.

Over 27 million pieces of content are shared everyday according to AOL/Nielsen research. Most of us spend a considerable amount of time online. Did you realize that almost half that time is spent with published content? Most of the content is shared with family, friends and business associates. mail and social networking sites are the two most popular ways of sharing. recently read a post by Heidi Cohen that outlines 8 Tips to Share Content via Social Media and Email that’s worth the read. Here are a few tips I like: Create attention-getting headlines.

recent survey from Nielsen showed that iPad users were more likely (even more than iPhone users) to click on ads, videos, multimedia and interactive offerings. Times they are a changing. Last year, the tablet category essentially didn’t exist. Today with the iPad revitalizing the category, it’s expected to reach 81.3 million units by 2012 according to eMarketer. This and the fact that there are more smart phones being sold each month than PCs means we need to rethink mobile as a viable means to getting to those younger folks (tradesman).

The Super Bowl is still one of the most watched television programs and according to Nielsen , “over half of the audience that tunes into the Super Bowl enjoys the commercials more than the actual game.”. Ford Motor Company believes that social networking sites such as Facebook and Twitter can gain them greater word-of-month opportunities within their target audiences for less money than Super Bowl ads. . But why are companies just realizing this now?  That is true, but when you make new friends, you don’t forget the old. Has last year’s announcement that PepsiCo Inc.

Nielsen reports that 64 million people watched at least part of the World Cup online. The following is also my column in next week's Advertising Age. Digital Primetime Arrives Just in Time to Crush the Net. All of the social media hype has, to some degree, diverted attention from the bigger storyline to emerge over the last few years - the meteoric rise of long-form, streaming video viewing. Unlike Twitter and YouTube, which propelled ordinary geeks and moms to cult-like status, the Hollywood content community here has been the runaway winner. First, a look at the trend lines. Permalink.

Nielsen tells us   that less than 1 in 10 watched TV on their mobile devices in 2011. Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. What flies and why (and where)? The U.S.

I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Nine vendors were included in this Wave – Alterian, Collective Intellect , Converseon, Cymfony , evolve24, Dow Jones, Nielsen, Radian6 and Visible Technologies.

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service. Twitter as Storefront.

NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey.  After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. looked at dozens of dashboards, and reams of reports. So lets dig in!

Yahoo teamed up with Nielsen to interview 8,384 U.S. The retail experience has changed forever now that people rely on their mobile devices for product information while they shop. The impact of mobile on shopping and commerce was also the focus of proprietary research I introduced last June in an in-depth interview with Peggy here on MobileGroove. My findings highlighted precisely how consumers use their social networks to get input and advice at a brand’s “Moments of Trust&#. The result (as I point out in my own blog ) is profound impact on sales and loyalty. million in 2010.

Smartphone App Users Concerned with Privacy When it Comes to Location&# post via the  Nielsen Wire. According to The Nielsen Company’s latest research on mobile applications, most mobile app downloaders, which Nielsen defines as those mobile subscribers who have downloaded an application in the past 30 days, are concerned about privacy when it comes to sharing their location via mobile phone. Smartphone App Users Concerned with Privacy When it Comes to Location | Nielsen Wire. Privacy using location-based applications is still a topic that is not discussed enough.

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches. Yahoo! received 13 percent.

At “ The Rise Of Social Commerce ”, taking place October 6-7 th at the Four Seasons in Palo Alto, we’ll hear about best practices from expert practitioners like Best Buy, Dell, Hallmark, Nielsen, Newell Rubbermaid, Virgin America, and Zynga, amongst others. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene The Rise Of Social Commerce There’s a battle waging in the world of commerce, where newly empowered customers are demanding a better, seamless shopping experience. It’s about the impact that social commerce will have on your organization. The race is on. 

News, Google News and many other news websites listed in the Nielsen top ten. I read a post in CommPRO.biz today about 5 trends for 2012 that will  affect your PR resume. statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first  to acknowledge.  I started telling PR people that back in 2005.  Now we have the Internet and social media. Yahoo!

Given the much quoted Nielsen statistic that 70% of online consumers trust opinions posted online by other consumers, incorporating reviews and recommendations would help to increase sales through Ocado ‘On the Go’ further, particularly since Ocado has launched its own-brand products to rival the Waitrose own branded products they stock. Image courtesy of Zen. According to The Grocer magazine, online supermarket delivery service Ocado has just reported that its Ocado ‘On The Go’  mobile app has become a major revenue stream, with sales up 600% to £66 million.

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Using Wordpress Like a Pro » Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! Now back to the blog! Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad. Its made by The Harold B.

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Mindjumpers Launches Newsletter in Danish Facebook Introduces Location Service: Places » For Companies: 10 Questions to ask yourself before entering social media Posted by Jonas Klit Nielsen Aug 19th, 2010 Tweet One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media?” What do we wish to gain? Who are we targeting? What are our resources – manpower and financial? Thanks!

Tags: Gartner Hype Cycle Google Trends Nielsen BlogPulse Trends Review bloggers buzz word search trends twitter

Tags: Gartner Hype Cycle Google Trends Nielsen BlogPulse Trends Review bloggers buzz word search trends twitter

Previous Entry: Interview with Social Media Citizen: Jonas Kit Nielsen Next Entry: Interview with Social Media Citizen: Chris Hall Posted in Social Media interviews Tags: BrandGuardian interview interview with social media citizen Jo Porritt Social Media social media citizen interview social media interview Social Media interviews social media trends top social media people top social media tools You can follow any responses to this entry through the RSS 2.0 You can follow Jo on Twitter – @BrandGuardian. G: How and why did you get into social media business? J: How? Full stop.

We know that population is increasingly smartphone savvy – as this 2009 Nielsen report shows, Canada accounts for 12% of the smartphone market (which is probably more now that the iPhone and Android are available in Canada). Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Share 9 saves You’re a customer that does all your food shopping at your favourite grocery or deli store. The biggest part?

via @ nielsen shar.es/szPMq Folks, I’m really sorry. know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse. So… just… I’m sorry. Forgive me? OK, let’s catch up, then, shall we? There was no #measurePR chat on May 29. Life was just too crazy. On June 12, Katie Paine joined us – it was a surprise gift! And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. just being clarified and better defined.

According to the Wall Street Journal , ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. Last month marked big news in the Internet world. Google reached one billion unique viewers. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month). Microsoft with 905 million (15 percent increase).

How does Nielsen know you are watching TV? Welcome to the third edition of The Three Things, brought to you by  Michael Schechter ,  Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m m torn. Two things stand out and I can’t decide. So, as Yogi Berra says, “When you come to a fork in the road, cheat” (or at least I think that’s what he said, I wasn’t really listening). Radiolab and This American Life were both exceptional this week.

I’d like to personally thank all the individuals who participated in this research for their time, their insight and their overall willingness to help with this project including  David Meerman Scott ,  Jason Falls ,  Jeremiah Owyang ,  Nathaniel Perez ,  Erik Qualman ,  David Berkowitz ,  Paul Gillin ,  Christine Major ,  Jonas Nielsen ,  Justin Holmerud , and  Andrew Patterson. In 2004 I launched my first corporate blog.  I still remember the reaction I got from the team when I told them we would be launching a new blog.  ’ Fast-forward to 2006.  Mike Lewis. BostonMike .

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise!  it came out completely the other way around. “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense.  Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity. 

“If you want to know what people like us will do tomorrow, you look at what teenagers are doing today,&# Facebook COO Sheryl Sandberg told the audience at Nielsen’s Consumer 360 in June. By Erik Qualman. Brianna Hendrickson won this year’s LG U.S. National Texting Championship. Hendrickson , a 13-year-old from Brooklyn, New York won $50,000 for charity and $50,000 for herself. The fact that she is only 13 and sends an average of 7,000 texts per month is a reflection of the times. It came down to who could type, “Old McDonald had a farm, Ei, ei, oh!

Nielsen published figures on time spent with social media in August 2011. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. It seems that advancements in smartphones, notebooks and tablets are made every day. YouTube, and Google, among others.

I am delighted to share that I am on the jury of IndiaSocial Case Challenge 2 , along with a group of very talented people: - Adrian Terron, Vice President, Global Communication and Marketing, India Region, The Nielsen Company. Arun Nair, India Head, Digital Marketing, Mahindra Holidays. Gaurav Mishra, Director, Digital and Social Media, MSL Group Asia. Kalpana Behara, Manager, Online Sales Operations, Facebook. Karthik Nagarajan, National Director, Sales & Insights, Group M. Madhavan Narayan, Tech Columnist; and Associate Editor, Hindustan Times.

According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online.  Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  You can always take it down,” according to Kardon.  Some work really well and some don’t survive,” says Kardon.

Take, for example, the recent Nielsen figures showing on-line usage in the US. According to the most recent Nielsen figures, those 212 Million on-line Americans spend an average of an hour a day on-line. Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad spending. As with all these studies, the growth curve is dramatic. After all, the consumer now controls the conversation. About 12.5%

could spend days citing stats about the explosion of gaming: Stats such as  Nielsen research that shows games are the second most frequent internet activity for Americans after social networks (more popular than email or porn). Today’s guest post is written by  Joey Strawn. What if I told you that you were approaching gamification all wrong? More than likely I’d be greeted with one of two answers: 1. What’s gamification? Nuh-uh, we have badges and stuff! Research done by M2 Research says that the market for gamification will grow to $1.6 billion by 2015. could go on, but I won’t.

Lee, Jakob Nielsen, and more. ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. News organization should pay attention, too. Want to accumulate as many followers as possible? is 4 p.m.,

Nielsen just released a study that illustrates this point. Not a day goes by that I don’t come across a Google alert for a blog or press release that talks about the “6 ways to make your Facebook page more engaging” These headlines never fail to grab my attention because I am always looking for ways to improve my clients’ appearance in Social Media. Since we are all on a learning curve with this Social Media stuff any knowledge is a good thing, right? do believe you need to pay attention to how your Facebook business page is constructed. Ninety percent! Thoughts?

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Mindjumpers Launches Newsletter in Danish Facebook Introduces Location Service: Places » For Companies: 10 Questions to ask yourself before entering social media Posted by Jonas Klit Nielsen Aug 19th, 2010 Tweet One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. How can we do something that will create value through social media?” What do we wish to gain? Who are we targeting? What are our resources – manpower and financial? Thanks!

According to Pete Blackshaw of Nielsen Online Digital Strategic Services, he thinks that social media is disrupting the harmony between departments when it comes to dealing with irate customers. The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? In a recent article in Adage the answer may be yes but below the surface there is an easier explanation. Right? What if I’m getting nowhere?

It’s almost like being on the Nielsen team. In the days of yore, before the advent of the iPhone or even iTunes, iCared less about having to  morph the English language  to accommodate an un-capitalized letter beginning a proper noun. Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product. And it’s all Microsoft’s fault for dropping the ball on world software domination. Now here they come, hat in hand, begging us to adopt Windows Phone 8. Metro Tube.

Series Navigation «Crowdsourcing The New Exploitation Nielsen & McKinsey: Another Social Shift?» I recently attended another one of those economic development summits where a bunch of people with long titles gets a chance to speak on a panel touting the mysterious benefits of a mysterious innovation clusters that create mysterious wealth that can only be realized if their mysterious department is funded. Uhmmm…sorry to break the news, it ain’t gunna happen. Innovation clusters are all the rage in regional economic development circles. Group Think Tanks.

Usability expert Jakob Nielsen took a look at corporate  newsrooms and gave us a dismal “D” in PR.  As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news.  Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros.  But we have to provide the news content in the format they need and provide the social tools they find useful. The reason?  We don’t provide the content and tools journalists require in the digital world.

We can work endlessly on a killer blog post and a funny cat pic and caption will beat the post 9 times out of 10, though though Mr. Nielsen may disagree. Many of you have heard of the 3 P’s of marketing: pills, porn, and poker.  They are the bane of most people’s online existence, as we are constantly bombarded with seeing these kinds of “offers&# being sent to our spam filter. Enter Twitter. As you know me by now, I like to look at the positive things in life.  DunkinDonuts has achieved its twitter fame.  3 – Comedy: Everyone needs a good laugh once in a while. 

Talking to Rasmus Moller-Nielsen, CEO of Komfo, these strategic alliances will be the future for social media management platforms: “We are convinced that social media management platforms won’t even be an independent category in just 2-3 years time. Though no official statement has been made yet, Moller-Nielsen confirms the alliance. Tweet Wildfire was founded just four years ago. Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Big Data – Big Deal. Including Facebook ads. What can we expect?

HOW I SEE IT: Nielsen believes that we’ll see 50 percent smartphone penetration in the U.S. Whether you are a marketer or a handset manufacturer, you either innovate or fail. Nokia has learned the hard way. In an eye-opening leaked memo from Nokia CEO Stephen Elop , the company acknowledged its missteps while calling for a reinvention. “While competitors poured flames on our market share, what happened at Nokia?” Elop answered this question with an explanation that openly admits what we have suspected all along: Nokia lost the plot. Unbelievable.&#. We had a series of misses.

mentioned to Cory Hartlen it would be nice if, instead of, or in addition to the analytics integrations herein we also had Comscore Media Metrix data (or Nielsen ) mixed in – sorta an extension of Compete.com that is already in R6, but blown out all the way to have demographics, time spent, visits  and so on, based on panel data , for the top 50,000 – 100,000 sites each month. Where an account has many profiles this procedure allows only one Google Analytics profile to be tied to a specific topic profile. very worthy idea to look at, I think.

According to Nielsen , 68% of people view TV while using their tablets several times a week or more. GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Marketers can capitalize on this very real opportunity.

According to industry research firm Nielsen , in the US, Hispanics on average spend 20 percent more time on streaming video over mobile than the rest of the population (four hours and 20 minutes per month versus three hours and 37 minutes). In fact, according to Nielsen , African-American consumers average about 780 text messages per month, more than Hispanic and dramatically more than Asian/Pacific Islander or White consumers. Mobile is a global opportunity. But how can brands and marketers address a multicultural audience? Growth of 4G. Location-Based Services. bottle.

link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products, brands and services. Word-of-mouth has always existed, long before online media did. And so has word-of-mouth marketing. But with the arrival of digital channels and social media, word-of-mouth is increasingly used for marketing purposes. with others.

The growth in online video has been significant:  Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth. Nielsen’s Three Screen Report , which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones, shows that while TV viewing might still be dominant, online video usage was up by 53 percent since the same time in 2008 and the number of people watching video via cell phones was up by an impressive 52 percent. There is no doubt that we’ve become a visual lot. 

Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? hours to 6.3 hours.

We’re going to see a HUGE spike in Twitter traffic when data is released by Nielsen, Comscore or Compete next month. Extanz – PR 2.0 and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Home What We Do Awe-inspiring Clients About Contact Us Is Twitter herding sheep back home by creating ‘real time news-outlets’? 11 2009 I was half listening to the Gillmore Gang show with the Silicon Valley wiz this afternoon and heard many interesting things like the eID conference.

Nielsen revealed that in a study of 25,000 citizens from 50 countries, the most trusted ads were recommendations from consumers (90%) followed by online consumers’ opinions (70%). I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Either way, your comments, recommendations or suggestions can spread like wildfire creating a buzz that is known as word of mouth. In social networking, the content you determine share worthy is given your little seal of approval as you send it off to the masses. Nothing !

Tags: Collective Action Google Trends Nielsen BlogPulse Trend Spots Trend Spotting Behavior Trend Spotting Tools Trend Targets & Groups Trends Review TrendsSpotting's presentations anti trend blog citation bloggers consumer behavior global warming research 2.0

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling. Measuring.

These results from Nielsen show the market of Social Media:  Over 80% of all Americans use a social network. Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase. According to a report from the Royal Bank of Scotland 9 out of 10 medium to large-sized businesses in the UK will maintain or spend more on their social media budget for 2012. billion in 2011 to $7.8 billion in 2016. Why should this matter to you? websites.

Please contact Ria Nielsen directly for details. Regular readers will know (and appreciate) that I am typically involved in several projects that amplify the analysis I post here at MSearchGroove. To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. am excited to include M&S , a U.K. retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. Call for mobile marketing case studies. MSearchGroove

Here are some recent stats on Facebook use: Nielsen Online’s US June 2010 report showed that Facebook was 1st out of the top 10 web brands when it comes to time spent online. On July 21, Facebook announced a milestone, noting that they have now surpassed half a billion users. Mark Zuckerberg, founder and CEO, stated in his blog post and in interviews that the mission of Facebook remains what it started out focused on: “ to make the world a more open and connected place.&#    For businesses and organizations everywhere, this is a: “ be aware, be very aware &#. Who is second?

NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey. In a recent study by NM Incite, it was revealed that Hispanic social media users are 21% more likely than the average U.S. social media user to use social media for customer care and customer service. Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g. Twitter or Facebook), compared to 47% of the general population.

know some of the people  referenced in the article and use the same type of  Listening Systems for my own analytics work and insights and believe it’s time to weigh in on the issue of scraping data off the web and putting in a database (essentially what Radian6 does, what Nielsen does and pretty much what everyone else does, too). Most people don’t realize that Nielsen Buzzmetrics is also storing a lot of information as are most monitoring systems that store historical data. and Canada. It says it hands over only demographic information, not names or addresses.

In general, as Nielsen predicts , smart phones will overtake cell phones by the end of 2011. Tweet The mobile explosion of recent years has been nothing short of extraordinary. Aside from the juggernaut of social media and networking, the mobile world has become an imperative and defining element to the reality of the Millennials. It’s how we maintain our relationships. It’s how we connect. It’s how we get our information. It’s how we pretty much do everything. Smart Phoned Millennials. For Millennials, cell phones themselves have had an interesting trending shift. App Happy. Check.

Source: Nielsen 2010 data Worldwide. Quick. What comes to mind when you read these words? Women. Social Media. My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . But then I'm a marketer so my response is skewed towards business. little shopping too ;-) . Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Answers fell into 5 buckets: 1. Women focused in general. Women are naturally better communicators.

Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet (mobilegroove.com). Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma­— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, the increased popularity of group messaging apps like WhatsApp and the advance of over-the-top players (Google Apple & Co.)

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. View more presentations from Jay Baer. million households with a television.

Nielsen will use Twitter to gauge TV programming popularity. In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living room. Many of us have done it before. We’ll be watching the game or our favorite show and talk about what we’re watching through our mobile devices on social media. They’re passive.

Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. This does not leave China in the dark ages, quite the opposite. The Chinese social media landscape is vast and bubbling with innovation. This diversity of Internet users. Privacy.