And, according to Nielsen, 30 percent of all the time spent on mobile devices last year was on social networks. 'Raise your hand if you remember looking to web site analytics to decide if you needed a “mobile strategy”.  Honestly, that ship has sailed. If your consumers are (and if they aren’t, just blink and they will be) deeply engaged in social media, you have no choice about your brand’s mobile strategy.  Your consumers have decided for you.  Consider that Facebook has more than 157 million mobile-only users today. This number is growing by 25 million a quarter. If not, why not? 

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas  Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword 'Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. What do you think?

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice president of media. 'Traditionally PR has concentrated more on earned media than paid media. promoted videos.

Similarly, Nielsen ratings seem to be outdated. recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. 'Brooks Thomas, Southwest @brooksethomas. Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Please Support Our Sponsors. Listen Now . The RSS feed is:  [link].

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Turns out that's a myth.

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. bookmarking consumer content dvr dvrusage email enewsletter facebook feed marketer marketingcharts media mediaengagement motorolamobilty nielsen pvr recordedcontent recordedtvcontent rss technology television tv twitterWho amongst us is able to consume all of the content that we save? consumer.

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in Google+.

As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention.  Forbes called the rise of visual content the breakout trend of 2012. And attracting the attention and interest of a visitor to your newsroom or brand content online is vital in this overcrowded content world. Here are a few stats to show the impact of visuals: Content with compelling images get 94% more total views on average than content without images. note the word compelling). 60% of consumers are more likely to consider or contact a business whose images appear in local search results.

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service. Twitter as Storefront.

Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Brands tend to use reach metrics which often are no measure of influence. Related articles.

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Want to know how 11 million Australians will vote? What if instead of a thousand people we could check 11 million Australians or even 1 billion people worldwide? Well actually, we can. Sort of. Lube anyone?

Viewers are spending more time taking in media than ever before, according to a 2012 year-end media report from Nielsen, but they aren’t necessarily using their TVs to do so. The Nielsen report shows viewers are choosing both live and recorded shows and both free and paid content. Nielsen reports that while exclusive over-the-airwaves TV viewership was falling by 16 percent back in 2003, that retreat slowed to just 9 percent in 2012, as viewers discovered that an antenna costs about $25 and can provide as many as 40 channels entirely free. The Cart or the Horse?

In a 2010 overview of the usage of connected devices, The Nielsen Company, used the term ‘ connected consumer ’ in that context (PDF opens, slideshare below). The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something different when using the term. Furthermore, it’s important to understand the connected consumer if you want to serve him well. So, here is what you should know about that connected consumer. It’s also clear that we use more connected devices.

NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey. In a recent study by NM Incite, it was revealed that Hispanic social media users are 21% more likely than the average U.S. social media user to use social media for customer care and customer service. Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g. Twitter or Facebook), compared to 47% of the general population.

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. And [.].

In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. Mobile Report Social Media Twitter Brandwatch broadcasting Engagement Hootsuite Nielsen SpeedfastTwitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users.

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This is a guest post by Aaron Lee. There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on. Buffer.

According to Nielsen’s State of the Media Social Media report for 2012: * Individuals spend more of their time devoted to social media networks than any other site form, including 20 percent of their time with PCs and 30 percent via mobile; * Forty-seven percent of social media users look to social networks when it comes to customer service; * Seventy percent use social media to listen to others’ experiences, while 50 percent use social media sites to note concerns and complaints regarding a company’s brand and its services. Social Media consumers Nielsen shopping

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. bless all of you from my heart.”. What if the feedback is negative?” How will we control the message?”  “This might be a huge time suck.” What if it doesn’t work?” Pinterest for business.

Nielsen will use Twitter to gauge TV programming popularity. In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living room. Many of us have done it before. We’ll be watching the game or our favorite show and talk about what we’re watching through our mobile devices on social media. They’re passive.

Featured Social Media 2012 report The Nielsen Social Media Report 2012Unable to display PDF Click here to download. via [link]. Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon. Now, years later, social media is [.]

Featured Social Media 2012 report The Nielsen Social Media Report 2012Unable to display PDF Click here to download. via [link]. Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events and brands that matter to them. Now, years later, social media is still growing rapidly, becoming an integral part of our daily lives. Social networking is now truly a global phenomenon. Now, years later, social media is [.]

The 2102  Social Media Report from Nielsen  is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Only then will the greater social media engagement across PC, tablets and mobile phones described in Nielsen’s Report drive awareness, sales and long term success for your company in 2013. Advertising Brands Social media Nielsen Report reputationIn fact, in July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. For the full report click here.

Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . Facebook is a “one size fits all social network” for much of the world. It does not matter what age or social background you have, you are on Facebook. The networks in China are much more fragmented. Web-based social networks. Qzone. Renren. Renren  is the Facebook copy.

Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. This does not leave China in the dark ages, quite the opposite. The Chinese social media landscape is vast and bubbling with innovation. This diversity of Internet users. Privacy.

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statisticsThe #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users.

According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: Nielsen. A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. Source: Mobile Commerce Daily.

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Here are eight disasters from 2012…. Seriously obsessed.

It’s almost like being on the Nielsen team. In the days of yore, before the advent of the iPhone or even iTunes, iCared less about having to  morph the English language  to accommodate an un-capitalized letter beginning a proper noun. Now I’m almost daily forced to wrestle with the spell check, all because some hotshots over at Apple Computer thought that it was chick to put the small letter I in front of every new product. And it’s all Microsoft’s fault for dropping the ball on world software domination. Now here they come, hat in hand, begging us to adopt Windows Phone 8. Metro Tube.

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end.

In addition, as Mindjumpers’ CEO and Founder Jonas Klit Nielsen suggests, companies will increasingly invest in people who are highly skilled in content creation, through direct hires or by outsourcing. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling. Measuring.

There were several takeaways from Nielsen’s recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices were done to do price comparisons. Automotive Social Media Featured Local Mobile Social automotive industry Car dealership Mobile Computing Mobile device Mobile Web Nielsen Nielsen Company Websitesimply had no idea it was THAT high. What does this mean for dealers? They aren’t just using their mobile devices to get directions and a phone number.

There are great sites like Jakob Nielsen ’s that have tons of usablity research you can draw on. Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. View the archive here. —————-. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content strategy is something that isn’t revolutionary – it’s not rocket science. But it is also important. Build a spreadsheet of the content you have to share online. Work through the administrative processes.

In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. This guest post is by Kate Miller of BestWebsiteHostingServices.org. Today’s new bloggers are a fortunate group. The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. These bloggers are the thought-leaders, renegades and early-adopters of the industry. Turning to them to learn the ropes of the blogosphere is a no-brainer. Just take a look at some of this advice. Thomas Edison. Walt Disney. Martin Luther King.

and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.” I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. Crowded mart, crowded mind. There are a ton of conferences that take place. Social bringing us closer. He’s a God!)

How does Nielsen know you are watching TV? Welcome to the third edition of The Three Things, brought to you by  Michael Schechter ,  Howie Goldfarb , and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. What Doesn’t Kill You. Michael on NPR. I’m m torn. Two things stand out and I can’t decide. So, as Yogi Berra says, “When you come to a fork in the road, cheat” (or at least I think that’s what he said, I wasn’t really listening). Radiolab and This American Life were both exceptional this week.

Nielsen gets another call out this week on their data around African American consumers.  SOURCE: Nielsen. Featured Mobile Advertising & Marketing Mobile Commerce Mobile Data Points Metaforic Nielsen Purchase funnelAnother curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel. Check-in offers heaviest between 2-3pm on Saturdays. But don’t ignore Friday night either.  The ‘who’ isn’t too surprising, it’s mostly men. An additional celebratory ‘yeah!’

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. nielsen.

In probably one of the most dramatic upticks we’ve seen in years, Nielsen reports that smartphone ownership among 13-17 year olds increased 62 percent year-over-year.  SOURCE: Nielsen. Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. With this we kick off a regular series documenting what you need to know to take advantage of this mobile mega-trend. Related articles.

According to Nielsen , 68% of people view TV while using their tablets several times a week or more. GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Marketers can capitalize on this very real opportunity.

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. The Republican convention drew a significantly older audience on TV: out of 22 million who watched Ann Romney speak, Nielsen reported that nearly 15 million were 55 or older. The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network participation numbers are up. TV Audience Down. million. Just 1.5

In fact, Nielsen’s ‘ State of the Media: Consumer Usage Report 2011 ’ reported that the average American watched traditional television for an average of 33 hours PER WEEK.” Nielsen also showed that roughly 40 percent of U.S. About two years ago Microsoft CEO Steve Ballmer gave a speech where he said that he sees traditional media as “ dead men walking.” This was reinforced when a 24/7 Wall St./Harris Harris Poll revealed that the majority of American adults believe that in ten years traditional media will not exist any longer. My response?

In fact, Nielsen’s ‘ State of the Media: Consumer Usage Report 2011 ’ reported that the average American watched traditional television for an average of 33 hours PER WEEK.” Nielsen also showed that roughly 40 percent of U.S. About two years ago Microsoft CEO Steve Ballmer gave a speech where he said that he sees traditional media as “ dead men walking.” This was reinforced when a 24/7 Wall St./Harris Harris Poll revealed that the majority of American adults believe that in ten years traditional media will not exist any longer. My response?

Nielsen reports that two-thirds of handsets sold in Q2 2012 were smartphones, which means smartphone penetration in the U.S. The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 percent of all impressions. Android rules.

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Guidelines Marketing & Communication Report Tips Advice content marketing goals Jonas Klit Nielsen objectives seven-step approach Skyword white paperA few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Nielsen estimates that social media and blogs reach 80% of all active US Internet users (of which there are 245 million). Social Media #awarenessinc #awarenesstips 6 Mind-Blowing Social Media Stats Whitepaper EdgeRank Foiled Cupcakes Mike Lewis Nielsen social media audit Social Media StatsWe recently uncovered some seriously shocking social media statistics – take this one for instance – it’s said that more than 600 million people who own a mobile phone don’t own a toothbrush. Crazy, right? At their core, these statistics speak to the potential that social marketing holds.

And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Nielsen is looking at the evolution of an increase in ratings, as they compare to an increase in online buzz. Social Media Social TV aejmc American Red Cross BBDO McDonald mike hess Nielsen social television social TVwas furiously taking notes! Social TV. Not on tablets.

Talking to Rasmus Moller-Nielsen, CEO of Komfo, these strategic alliances will be the future for social media management platforms: “We are convinced that social media management platforms won’t even be an independent category in just 2-3 years time. Though no official statement has been made yet, Moller-Nielsen confirms the alliance. Tweet Wildfire was founded just four years ago. Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Big Data – Big Deal. Including Facebook ads. What can we expect?

According to a 2011 WebVisible/Nielsen study, 80 percent of consumers say they have researched a product online before buying. The Internet has made buyers much more sophisticated. Many consumers will investigate multiple sources in the process, from websites that feature product reviews to social media such as Facebook and Twitter. For, the window of reaction time to the customer opportunity does close quickly and today that reaction time needs to be immediate. Many visitors now expect real-time engagement when they visit your website. bounce" or "abandonment"). With 2.2

via @ nielsen shar.es/szPMq Folks, I’m really sorry. know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse. So… just… I’m sorry. Forgive me? OK, let’s catch up, then, shall we? There was no #measurePR chat on May 29. Life was just too crazy. On June 12, Katie Paine joined us – it was a surprise gift! And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. just being clarified and better defined.

Nielsen published figures on time spent with social media in August 2011. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. It seems that advancements in smartphones, notebooks and tablets are made every day. YouTube, and Google, among others.

Nielsen published figures on time spent with social media in August 2011. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality. New technology surrounds us, bombarding us constantly with the latest gadget and must-have tool. It seems that advancements in smartphones, notebooks and tablets are made every day. YouTube, and Google, among others.

That Jakob Nielsen and other people have researched that nobody really reads online anyway. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview.). Jay: Welcome everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, my friend Mark Smiciklas. from Intersection Consulting in lovely Vancouver, Canada and. author of the new book “ The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences “ How are you, Mark?

Nielsen ‘s Global Advertising Trends, Q1 2012 report  was released revealing three key trends that will a profound impact on your business. Advertising Brands Future Social media NielsenOn the global level, the web is leading advertising growth. What’s more, the two categories that showed the smallest growth were the two mainstays of traditional media – television with only 2.8% growth and magazines advertising that actually shrunk by 1.4%. Shifting focus to the U.S. in the chart below, it’s worth noticing that newspaper advertising dropped by 2.1% and 1.7

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. Local vs. global. Not only about translation.

Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet (mobilegroove.com). Following a chain of successful events in the U.S., the Mobile Breakfast Series touches down in London for the first time Friday (June 29). The event — aptly titled Operators and OTT, (over the top) and organized by mobile analyst and authority Chetan Sharma­— explores how mobile operators can remain relevant in an industry where the spread of affordable bundles, the increased popularity of group messaging apps like WhatsApp and the advance of over-the-top players (Google Apple & Co.)

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The Creating social content is a struggle. Probably not.

First, the folks at Nielsen give us their April 2012 Internet usage report. Social Media advertising facebook Google Marketing strategy nielsen company non-profit Pew Internet Pew Research radio small business social media social media marketing twitter United StatesA couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal some facts that can help you focus your Social Media marketing strategy. Don’t buy into that.

First, the folks at Nielsen give us their April 2012 Internet usage report. Social Media advertising facebook Google Marketing strategy nielsen company non-profit Pew Internet Pew Research radio small business social media social media marketing twitter United StatesA couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal some facts that can help you focus your Social Media marketing strategy. Don’t buy into that.

Nielsen reports the majority of new phone purchases are smartphones, with Android and Apple leading the way.  Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then 2012 will be the year that companies everywhere on the planet do more than merely ‘go mobile.’ ’ They will focus efforts and resources on providing people an optimized experience on mobile.

The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click. 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent). Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent. SOURCE: [link]. Nielson has release a report that details how U.S. SOURCE: [link]. ” SOURCE: [link]. wireless market 1Q2012.

However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). Nielsen data — based on a global survey of multi-screen media usage — also reveals a shift in how people access and enjoy video content across devices. Nielsen on U.S. Featured Guest columns Mobile Advertising & Marketing Mobile Video Android ESPN Frank Barbieri Mobile Web Nielsen YouTubeMobile apps or mobile Web? Some things have seen little or no change.

Nielsen Q2 2011: Most popular apps are games (64%) ,weather apps(60%), followed by social networking (56%), maps/navigation/search(51%), music (44%) and news (39%). Trendsspotting’s recent innovation research on Mobile Accessories Trends as well as our ongoing consulting work with mobile companies, led me to generate insights on how the development of this market can enhance “Internet of Things” consumer behavior. Here are my conclusions: I. Technology perspective : 1. Mobile apps adoption is rising, becoming a functional part of consumers’ everyday life. Health.

According to industry research firm Nielsen , in the US, Hispanics on average spend 20 percent more time on streaming video over mobile than the rest of the population (four hours and 20 minutes per month versus three hours and 37 minutes). In fact, according to Nielsen , African-American consumers average about 780 text messages per month, more than Hispanic and dramatically more than Asian/Pacific Islander or White consumers. Mobile is a global opportunity. But how can brands and marketers address a multicultural audience? Growth of 4G. Location-Based Services. bottle.

These results from Nielsen show the market of Social Media:  Over 80% of all Americans use a social network. Big corporations, small businesses, non-profits, and even politicians are seeing the value in social media, which means that the surge in social media marketing and advertisements will only continue to increase. According to a report from the Royal Bank of Scotland 9 out of 10 medium to large-sized businesses in the UK will maintain or spend more on their social media budget for 2012. billion in 2011 to $7.8 billion in 2016. Why should this matter to you? websites.

She was named one of Nielsen’s Power Mom 50 Influential Bloggers in 2009 as @Geekmommy – but that was in the Pleistocene era of the Blogosphere and now she just ignores her ever-growing inbox and reads Spin Sucks to stay in touch. Today’s guest post is written by Lucretia Pruitt. . was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. replied glibly with “I translate things well.”. In hindsight? Knock it off.

Degrees of Jakob Nielsen. Logic+Emotion. About Me. About You. About My Employer. Visual Thinking. Speaking. Foursquare. Posterous. Twitter. Linked In. Google Plus. The Fine Print. David Armano is EVP, Global Innovation & Integration at Edelman Digital. This is his personal digital property where he shares insights, ideas and opinions on doing business in a connected age. mail David. Follow @armano. Categories. Manifesto. Visual Archive. Blogging. Books. Brand Engagement. Business. Co-Creation. Customer Experience. Design/Interaction Design. Events. Experience Map. Guest Authors. Media.

Take, for example, the recent Nielsen figures showing on-line usage in the US. According to the most recent Nielsen figures, those 212 Million on-line Americans spend an average of an hour a day on-line. Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad spending. As with all these studies, the growth curve is dramatic. After all, the consumer now controls the conversation. About 12.5%

Take, for example, the recent Nielsen figures showing on-line usage in the US. According to the most recent Nielsen figures, those 212 Million on-line Americans spend an average of an hour a day on-line. Are we overvaluing Social Media as a marketing tool? In today’s marketing world the buzz value of digital/social marketing is deafening. This is just one of many studies you can uncover that shows the projected increase of digital media ad spending. As with all these studies, the growth curve is dramatic. After all, the consumer now controls the conversation. About 12.5%

Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. “In the depths of my personal bout with Klout status anxiety, I installed a browser plug-in that allows me to see the Klout scores of everyone in my Twitter feed. At first, I marveled at the folks with scores soaring up into the seventies and eighties. These were the “important” people—big media personalities and pundits with trillions of followers. Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. Sitcoms in Haiti. Klout

prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). This is an important blog post, because it makes a prediction. Not only will you learn why I think most blogging advice is dated and ineffective, but I’ll also reveal where I believe this entire industry is heading, so you can stay ahead of the competition. This is the not only an important post, but also the longest I have ever written. It’s more like a mini-eBook, without the price tag. What Gawker does once per week to double their traffic figures.

Nielsen tells us   that less than 1 in 10 watched TV on their mobile devices in 2011. Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. What flies and why (and where)? The U.S.

The paper includes insights from analytics experts like Jim Sterne (eMetrics Marketing Optimization Summit, the Web Analytics Association, and author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment), Marshall Sponder (WebMetricsGuru and author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics), Connie Bensen (senior manager, community strategy and execution at Dell), Jonas Klit Nielsen (founding partner at Mindjumpers), and Taulbee Jackson (president ad CEO of digital agency Raidious).

Jonas Klit Nielsen , CEO and founder of Mindjumpers. Social Media Socialnomics Web Analytics "Awareness #awarenessinc #measure @bostonmike Alistair Croll Avinash Kaushik Connie Bensen Digital Analytics Association Eric Peterson Gary Angel Jim Sterne John Lovett Jonas Klit Nielsen Katie D. It’s time marketers stop collecting data for data’s sake and start it for culling insights. That’s where social analytics comes in. Social analytics is the evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Katie D.

At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey resultsTweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.

According to Nielsen/McKinsey’s  NM Incite , online buzz about codes increased from.002% in June 2010 to 0.15% of all online conversation this month. We’ve written several times about QR codes and the marketing possibilities for them. Recently, there has been a flurry of articles about QR codes, so I thought I’d bring you up to date on what is being said. Let’s get started. QR Codes: Marketers Like, Public Adoption Rising - Is anyone excited about QR codes besides marketers? Do QR Codes Really Work For Consumers?

Nielsen has released the results of a new study showing that social ads are recalled 55% more than those that don’t allow people to share ad content with friends. Social ads are those served to users who have friends that are fans of or have interacted with the advertised brand and prominently call the relationship out,” Nielsen says, “while non-social ads are served to the remainder of the Facebook population”. Read more. social ads

Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Tags: Nielsen Publishing. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW.

There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [.]. One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. Social Media

According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online.  Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  You can always take it down,” according to Kardon.  Some work really well and some don’t survive,” says Kardon.

Nielsen’s NM Incite is currently tracking over 173 million blogs – that’s a lot of blogs, many of which you will need to compete against. Frank Reed has written an interesting post on Marketing Pilgrim that highlights where blogs are now going in the business world. The key to success is keeping your blog up-to-date and keeping it relevant to your visitors. Social media has taken over many of the functions of a blog, but social media generally only scratches the surface – it takes a blog to really delve deeper into topics.

Usability expert Jakob Nielsen took a look at corporate  newsrooms and gave us a dismal “D” in PR.  As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news.  Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros.  But we have to provide the news content in the format they need and provide the social tools they find useful. The reason?  We don’t provide the content and tools journalists require in the digital world.

Nielsen revealed that in a study of 25,000 citizens from 50 countries, the most trusted ads were recommendations from consumers (90%) followed by online consumers’ opinions (70%). I f I play my cards right you’ll tell your friends about this post. Maybe you’ll even share it through Facebook or Twitter. Either way, your comments, recommendations or suggestions can spread like wildfire creating a buzz that is known as word of mouth. In social networking, the content you determine share worthy is given your little seal of approval as you send it off to the masses. Nothing !

There’s been studies to suggest media professionals are looking for this information: Public relations contact information Basic facts about your organization Repository of principal position Online media kits A recent study by the Nielsen Norman Group highlighted reasons journalists visit online newsrooms. What do journalists want to see in online newsrooms? And numerous other studies [.]. Media Relations

talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. Marketing & Communication Bees award Jury Jonas Klit Nielsen social media marketing The Bees AwardTweet Bees Awards, one of its kind international social media marketing awards for communication professionals, will be held in San Francisco on 24th of May, this year. In past these awards have provided insights into some great campaigns and their amazing results. Last year, Bees Awards received entries from 33 different countries across five continents.

Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn. Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? hours to 6.3 hours.

Consider a Nielsen study that illustrated how brand recall jumped from 50% in the group exposed to a TV ad alone, to 74% in the group exposed to multi-screen advertising (TV + PC + Smart phone + Tablet). 64% of 25-34 year olds and 53% of 18-24 year olds now own smartphones ( Nielsen’s State of the Media: The Mobile Media Report Q3 2011 ) The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 ( Nielsen ). C hange is coming, and it’s coming fast. Well, not really. But at least prepare to change your focus. 88% of U.S. of time U.S.

Dave Peck , Ekaterina Walter , Marc Meyer , Michael Pace , Jonas Klit Nielsen , Tim Hayden expect that brands will be asking their agencies, vendors and internal stakeholders the real ROI questions and will be demanding the tools to measure the value. We all wish we had a crystal ball we can consult whenever we need to peek into the future.  Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us.  Here’s a peek into the biggest social marketing developments you need to prepare for this year. 

Jeff Bullas (again) summarizes 10 key insights from Nielsen research on social media, among them: Facebook dominates the “time spent online” metric—Facebook users collectively spend three times as many minutes with Facebook as they do with Yahoo, and four times as many as with Google. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter. Social Media Report: Q3 2011 by Nielsen Research. The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time.

News, Google News and many other news websites listed in the Nielsen top ten. I read a post in CommPRO.biz today about 5 trends for 2012 that will  affect your PR resume. statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first  to acknowledge.  I started telling PR people that back in 2005.  Now we have the Internet and social media. Yahoo!

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. So why the big shift? Digg this! Email this to a friend?

Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Enjoy and please let me know what you think below or shout out on twitter – @klit_nielsen. Research/Study Social Media Altimeter Group Jeremiah Owyang Jonas Klit Nielsen social media for brands social media report Strategy for brandsTweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Strategy and Business Objectives. Infographic].

I’d like to personally thank all the individuals who participated in this research for their time, their insight and their overall willingness to help with this project including  David Meerman Scott ,  Jason Falls ,  Jeremiah Owyang ,  Nathaniel Perez ,  Erik Qualman ,  David Berkowitz ,  Paul Gillin ,  Christine Major ,  Jonas Nielsen ,  Justin Holmerud , and  Andrew Patterson. In 2004 I launched my first corporate blog.  I still remember the reaction I got from the team when I told them we would be launching a new blog.  ’ Fast-forward to 2006.  Mike Lewis. BostonMike .

Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results. A kind and loyal reader reminded me I never posted a list of all the statistics in my Social Media Revolution 3 video which I normally do. Below are the statistics. Happy New Year to all of my readers and thanks for making my newest book Digital Leader already a top seller in 2012! Stats from Social Media Revolution 3. Over 50% of the world’s population is under 30-years-old. population. You better.

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Executive Series Jonas Klit Nielsen social media strategyThe posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. “ It is not the strongest of species that survives, nor the most intelligent that survives.

This guide aggregates resources quoted by leading strategists such as David Meerman Scott , Brian Solis , Erik Qualman , Jason Falls , and Jay Bear , top analysts and influencers Jeremiah Owyang , Debi Kleiman, Laura Fitton , David Berkowitz , brand leaders such as Ekaterina Walter , Michael Pace , and Pam Johnston , and agency visionaries Steve Rubel , Mike Troiano , and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions , to name just a few.  As we embark on 2012, the team at Awareness, Inc. AgencySpy @agencyspy. All Things Digital @allthingsd .

You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. My original idea was to list five, but I’m having a hard time thinking of others that are in the same league as the below mentioned. But please do share if you can list number four and five. Data, data, data.

Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey. Think back to a time you had a problem you needed solved. How’d you find the business you’re using now? Most likely you did one of two things: searched a business directory (maybe online) OR you asked a friend for a recommendation. Having people recommend your business is the basis of word of mouth marketing. It’s doing something so memorable that people talk about you; it’s tied to customer service, viral marketing, and just being a business people like working with. Table of Contents. Asking.

In fact, the industry search for a definitive solution dates back to 2008 when the audience measurement company Nielsen burst on the scene with Mobile-PRIZM. We have formed partnerships with multiple database marketing and digital companies such as Nielsen Catalina to gather behavioral data, and can map our audiences to specific behavioral segments, giving marketers the ability to reach their purchasing audience. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there.

In fact, the industry search for a definitive solution dates back to 2008 when the audience measurement company Nielsen burst on the scene with Mobile-PRIZM. We have formed partnerships with multiple database marketing and digital companies such as Nielsen Catalina to gather behavioral data, and can map our audiences to specific behavioral segments, giving marketers the ability to reach their purchasing audience. As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there.