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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 191
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Content Marketing is More Than Just Blogging

Firebelly

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well. Basically anything you can read.

Picasa 177
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Repurposing content Looking to turn a white paper into an Instagram post? Turn this email newsletter into a Facebook post that is targetting parents of school-aged children: [INSERT NEWSLETTER]. Write a YouTube script that walks viewers through setting up an Instagram business account.

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Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information.

Insurance 174
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Marketing Fails When You Shift Instead Of Elevate

Twist Image

We''re just watching it in a ton of different places (like on Netflix or Amazon or YouTube ). There is no difference between running a TV ad on primetime or running a pre-roll ad on a popular YouTube channel. I love a relevant e-newsletter with great offers. Brands keep looking for things like white papers, ROI models and more.