Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Click here to start to receive my newsletter. Related posts: Facebook advertising facts. Social media in call centres. Wikipedia rules the waves. Related articles.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Click here to start to receive my newsletter. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Download the whitepaper here.

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Social media in call centres

Sherrilynne Starkie

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. .” Click here to start to receive my newsletter. Related articles.