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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The newsletter is available online at www.nedsjotw.com. Let’s hit it. Let’s Talk Money.

Survey 185
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Again, you can “advertise&# upcoming webinars in your sidebar. Here are 20 ideas.

ROI 191
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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Repurposing content Looking to turn a white paper into an Instagram post? Create a shot list for an upcoming social media photoshoot for [INSERT BRAND DETAILS]. ChatGPT can help.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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How to Create an Editorial Calendar in 4 Steps

Writtent Blog

Once you’ve listed your goals and looked at your upcoming events, you can use themes to guide all the content you produce in a certain amount of time. Use your editorial calendar to organize press releases, social media updates, guest blog posts, downloadable content, email campaigns, e-newsletters, and more.

How To 98
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The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? How can I help you?

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

Then supplement your email blasts and press releases with more outside-the-box ideas, such as sneak peeks of upcoming content or contests and giveaways. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature. Repeat that.

Tips 98