Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Promotions/Offers. Like this post?

SMS 187
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Cost 135
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase newsletter sign-ups. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Here are some simple tips that should be kept in mind regardless of your business or industry. What are you looking to accomplish? to increase visibility in the online community.

Industry 231
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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Video 189
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t share it on your email newsletter. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. You can offer deals exclusively to Facebook followers only. Don’t cross promote to Twitter (offer a different incentive on Twitter). Don’t post it on your blog.

Facebook 279
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Get them to read forever.

Marketing 279
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Identifying the right influencers in one’s space should be a standard part of any social media audit, a process that is explained in my company’s March newsletter. Like you said, “influence is everywhere, but it’s up to you to spot it.&#