Newsletter and Publishing - Social Media Informer

Monday Roundup: Email Content

Waxing UnLyrical

JUNE 29, 2015

And why not get to know her better by giving SBC’s newsletter, ALBTM, a try ? How to Create an Email Newsletter People Actually Read. Email Newsletters Done Right: Tips From theSkimm. What kind of newsletters keep you coming back for more? Here are some ideas. You’ll be glad you did.). ” 2.

Content

Content Newsletter Hubspot Consultant

Monday Roundup: Content Counts

Waxing UnLyrical

JULY 8, 2013

Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. 4 Questions to Ask Before You Publish Content. Why: In this post for SteamFeed , Jennifer Kane offers some key points to consider before publishing your content.

Content

Content Resources Consultant Flickr

In 2017, Look to the Rainbow

Waxing UnLyrical

JANUARY 3, 2017

Cartoon Shonali and the Birdie – who made their debut in the first SBC newsletter (please don’t try to find/subscribe to it, it’s defunct!) – were here to stay. So instead of sending out a holiday card, we decided to make it a New Year’s greeting. And folks loved it. Happy New Year!

Consultant

Consultant Training Banking Eventful

Public Relations. It’s Still About The People

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. It’s Still About The People , originally posted on Waxing UnLyrical , published by Shonali Burke. Words like “empathy” and “people” were everywhere. Public Relations.

Banking

Banking Flickr Library Newsletter

Rubbish Is As Rubbish Does

Waxing UnLyrical

APRIL 6, 2011

But what was most baffling was that this was published in PR Daily. I’d already commented on the original, commented on a reply to my comment, and commented on a rebuttal post that Chuck Hemann published on his own blog (read it, it’s terrific). If Ragan publishes it, fabulous. If not, I’ll just publish it here.

Flickr

Flickr Publishing Reputation Advertising

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen

Nielsen Press Release Metrics Smart Phone

Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Write/produce a video about a volunteer or group of volunteers in a newsletter or in social media. In fact, it has been scientifically proven that volunteering is good for your health.

Ensembli

Ensembli Training Eventful Communities

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

JANUARY 29, 2019

Newsletters are sent specifically to individual subscribers, using a filter. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. This allows you to greatly reduce margins for error – for example, wrongfully sending emails to those who had unsubscribed.

Features

Features Marketing Statistics Template

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

JULY 24, 2015

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Image: Dingzeyu Li via Unsplash. Confronting crises in the digital age.

Consultant

Consultant Case Study Course Conference

When Content Marketing Lets You Down

Waxing UnLyrical

FEBRUARY 20, 2015

“Yes, let’s get a newsletter out!” Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say.

Content

Content Marketing Consultant LinkedIn

Businesses Don’t Go on Vacation… But You Do

Waxing UnLyrical

AUGUST 16, 2011

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. This way, I know WUL will still publish, but I don’t have to worry about checking for, and replying to, comments. That’s as far as my blog goes. 3. …&#.

iPad

iPad Film Project iPhone

Happy Birthday to the Measurement Queen

Waxing UnLyrical

OCTOBER 10, 2011

I was a board member of the San Francisco Bay Area Publicity Club and, being a glutton for punishment (a characteristic I seem to carry with me to this day), also editor of the Club’s newsletter. As editor of the newsletter, I was always on the lookout for good articles we could share with our members.

URL

URL Meeting Newsletter Apple

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

FEBRUARY 9, 2015

And definitely sign up for his newsletter, it’s a great way to start your week. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. Bess Winston.

Social Media

Social Media Consultant Flickr Communities

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

JUNE 1, 2011

We have: Refined the “online home&# for the Blue Key campaign as much as possible, so that messaging is in sync; Reached out to cause-passionate bloggers who are active in social spaces to become Blue Key Champions (you can become one too, just let me know, the main “ask&# is for you to publish a post on the campaign between now and June (..)

Campaign

Campaign Avatar Hubspot Flickr

Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. How did you start promoting and spreading the word about your food truck?

Industry

Industry Skills Blogger Travel

How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Metrics

Metrics How To Discount Analytics

Ditching the Daily Deal

Waxing UnLyrical

JULY 25, 2012

E-newsletters. Offer your customers a big discount in exchange for signing up for a weekly or monthly email newsletter. Make sure to offer a terrific discount on a product in each newsletter, solely for the recipients. You just read Ditching the Daily Deal , originally posted on Waxing UnLyrical , published by Shonali Burke.

Discount

Discount Price Newsletter Sample

Monday Roundup: The Ins and Outs of Measuring Content

Waxing UnLyrical

JUNE 8, 2015

I talked about this in last week’s ALBTM e-newsletter (Wut?! Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Why: If you’re an iPhone user you’re going to start seeing “Facebook Instant Articles” in your newsfeed pretty soon.

Content

Content Metrics Consultant Template

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

JULY 26, 2018

Are you looking to increase newsletter subscribers? Your content got published, you promoted it like crazy and after the promotion died down, your traffic to that content flatlined. Once you’ve identified the business objective, identify the metrics you will use to prove success. Are you looking to increase revenue? What happened?!

Campaign

Campaign Content How To SEO

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

SEPTEMBER 6, 2012

They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. You just read Reviving the Customer Experience – One Food Truck at a Time: Part 2 , originally posted on Waxing UnLyrical , published by Shonali Burke.

Flickr

Flickr Loyalty Research Social Media

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

JANUARY 27, 2011

Constant Contact and other programs to send newsletters are great… if you’re sending newsletters. Thank you for publishing this article. But I shouldn’t know that that’s what you’re trying to do. Make it blatantly obvious that I’m just a name in a database. Lemme tell ya.

Class

Class Press Release Flickr Comments

#SocialPR Spotlight: Michelle Kane

Waxing UnLyrical

OCTOBER 3, 2016

Do you want to grow your email newsletter list by x%? Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What do you want to achieve with a particular campaign or even as broad as your everyday social? Who inspires you?

Hashtag

Hashtag Delicious Consultant Banking

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

MARCH 25, 2015

” I quote The New Yorker (link above): “I was told they had a dozen men searching the libraries and reading every word I had ever published,” said Sinclair. PR Trade newsletter founder Denora “Denny” Griswold. Griswold began her PR-focused trade newsletter, Public Relations News , in 1944. Today, PR trades abound.

Meeting

Meeting Newsletter Press Release Library

Social Media Informer

Waxing UnLyrical

Monday Roundup: Email Content

Monday Roundup: Content Counts

Trending Sources

In 2017, Look to the Rainbow

Public Relations. It’s Still About The People

Rubbish Is As Rubbish Does

The New Measurement: Shifting from Traditional PR to Growth PR

Volunteers Make The World Go Round: Communicating Effectively for Impact

10 Key Marketing Automation Features You Should Know

Digital Crisis Communications: When to Shut Up

When Content Marketing Lets You Down

Businesses Don’t Go on Vacation… But You Do

Happy Birthday to the Measurement Queen

Monday Roundup: With Love, the Social Media Spotlight

Why the Blue Key Campaign is Turning Me Blue

Reviving the Customer Experience – One Food Truck at a Time: Part 1

How to Develop Meaningful PR Measurement

Ditching the Daily Deal

Monday Roundup: The Ins and Outs of Measuring Content

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Reviving the Customer Experience – One Food Truck at a Time: Part 2

15 Reasons Your PR Pitches Suck

#SocialPR Spotlight: Michelle Kane

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

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