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Convergence of Content Marketing and Social Media Is Here

Convince & Convert

I have been under the impression for quite a while that eventually one of the large content marketing platforms — Kapost , NewsCred , Percolate , Contently — will develop social media capabilities and try to become the ultimate content marketing meets social media stack. Some of them will be rolled up.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%), and Google+ 62%). Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). Content Marketing Institute). 94% of B2B marketers use LinkedIn as part of their content strategy. This is up from 808 words in 2014.

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How to Choose the Right Content Marketing Software

Convince & Convert

Although we’ve been using social media management software for a decade and marketing automation platforms for years, we continue to use those solutions—just more so for marketing content than ever before. videos) can either be shoehorned into blog posts or consumed on non-owned experiences like YouTube. It has evolved.