Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

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How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

PR professionals like us are usually busy chasing our clients to get quotes to send to the media, and as a result, follow most of the announcements either through Twitter or via the news online. According to an article in the Financial Express , there were over 38,200 online views on YouTube for the 62-minute Hangout.

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. minute video has been seen by 50,722 (and counting) people on YouTube. What do you think about the company’s use of Facebook and YouTube?

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

These built-in advocates have automatic credibility on social media channels because people believe they have insider knowledge and access to late-breaking news about their company’s crisis response. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists.

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Lessons From a Very Public Break-Up

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200,000 YouTube views in one week. Lead story in mainstream news. 70%+ increase in the number of new mortgage customers (7 weeks prior to Break Up compared with 8 weeks post Break Up). 350,000 new customers to NAB. Here are some of the business results achieved: Banking category conversation up 66%.

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Memejacking: How to Get Started Marketing with Memes

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Their use of viral sensation “ Call Me Maybe ” has captured tens of millions of views on YouTube. They also post trivia and news stories related to the pest. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

News Health article. Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. Benefits v. Overall physicians using social media have found the benefits outweigh the costs.