Akamai Marketing

APRIL 4, 2011

Million users on YouTube. Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

MARCH 31, 2011

Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. They WANT a resolution. They WANT you to listen and they don’t want to have to deal with your customer service robots to get resolution. They complain because they care!

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

JUNE 28, 2009

The Weinermobile is big news for bloggers in the Aloha State and Oahu specifically as moms and Hawaii residents and tourists alike love to see it and write about it. Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 29, 2011

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week.

Press Release 238

Press Release Klout Technorati Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

The good news for small business is that app creation is likely to get more affordable, but that also means there will be increased “noise&# in the space, think very carefully about how you will promote your app to its intended users; it still isn’t a build it and they will come environment.

comScore 156

comScore Review Klout Marketing 156