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APRIL 23, 2013

Twitter and Facebook both contain plenty of fake followers. Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. And that activity matters for a clear and obvious reason: It can affect media and create news. CNN reports based on tweets, as one rather famous news satirist has shown.

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APRIL 11, 2013

” to the San Jose Mercury News calling it a business opportunity. If you’ve been paying attention, you’ve already guessed my reaction to the news was a giant “meh.” ” This is mainly because Twitter has become my RSS feed over the last couple of years. GERRGLE IS KERLLING MAH NERZ!

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JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. Apple News. Now they are doing the same with their News app. Twitter Cards.

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JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. The good news: the research can be just as good #measurepr.

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APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0. Interesting, isn’t it?

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SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I’m owning my new reality, (re)discovering who I am, and what I’m meant to do next, with gratitude and joy, even though it feels (very) scary at times.

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SEPTEMBER 13, 2013

Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Twitter is a great platform to find and connect with gatekeepers. Utilize Social Media.

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Blogger Strategy Technorati Community building 263

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MARCH 21, 2019

I developed a powerful friendship with Shonali because of Twitter. It’s a big reason why I’m taking a break from Twitter and have stepped back from paying close attention to the news and more attention to what’s happening around me. How can we connect with the people next to us if we’re too busy staring at our devices?

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DECEMBER 4, 2013

Share your pins on Facebook, Twitter, Google+, and Storify. Spread the good news. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. For more about Alicia, visit her website or follow her on Twitter @Alicia_Lw.

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Storify Marketing Flickr Hashtag 216

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SEPTEMBER 5, 2017

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2017): How Measurement Affects Strategy Development. Wouldn't you like to be in her kitchen?

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NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Bad news reduces ad scores; good news makes them higher! The next #MeasurePR Twitter chat will be held on Thursday, November 9, 2017 at 12 pm ET. Guest Post by Jen Zingsheim Phillips.

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FEBRUARY 28, 2011

While the Libyan ambassador to Malta was giving a press conference a few days ago, I was following @calperryAJ on Twitter, providing real time updates on whether embassy staff here were going to follow many of their colleagues around the world and support the protestors. Image: Johannesen via Flickr, CC 2.0.

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APRIL 22, 2013

The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world. Some of it seems to be warranted – for example, when official news organizations don’t report information accurately or without having done due diligence.

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JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Connect with Lauren on LinkedIn or Twitter.

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NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. The downside of instant news is that people are relying on it as a source of fact without questioning it or using the power of logic and deductive reasoning to sort fact from fiction.

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Delicious Insurance Banking Course 100

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NOVEMBER 22, 2011

Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. His Twitter account has more than 8 million followers, and perhaps most surprisingly to some, he has been the one tweeting. Twitter was originally an engagement tool—we talked and conversed back and forth. Guest post by Jen Zingsheim.

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AUGUST 22, 2014

Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success? Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? Based in the Washington, D.C.,

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JULY 14, 2013

This happened this past Friday, when I found out I’d been included (at #3) on a Washington Business Journal list of “ 10 CEOs to follow on Twitter.” Twitter Facebook Google+ LinkedIn Can I Have a Word? . #4: Who’s on a Washington Business Journal list? I had no idea this was in the works. Five, Actually.

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Journal Consultant Course Eventful 203

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FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

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Storify Press Release Case Study Hashtag 216

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AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. How do PR people get their content out? hint: social) #measurepr.

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Vocus Metrics Eventful Consultant 198

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JULY 31, 2015

Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. Nothing new so far. Based in the Washington, D.C.,

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MARCH 20, 2013

This represents a major shift in the philosophy of mainstream news outlets. Twitter Google+ Paywalls Beginning To Lose Credibility. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. He also blogs.

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iPad Advertising Journal Flickr 218

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DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

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JUNE 24, 2019

This is great news for marketers looking to increase the impact of their campaigns. Connect with Debbie on LinkedIn or Twitter. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

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Influencer Authentication Survey ROI 237

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JULY 18, 2014

The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like. Twitter Facebook Google+ LinkedIn 15 Blog Headlines That Don’t Suck. So I won’t go over all that again. That photo? rolling in the grass. Because it doesn’t suck. The thaang is.

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JANUARY 15, 2020

Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). Smart strategy needs to be flexible. Wouldn't you like to be in her kitchen?

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Strategy Consultant Reputation Team 253

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JUNE 28, 2013

And one of many nuggets he shared on social media: A4: companies fear social media because of potential to go ‘viral’ If u worry abt twitter, problem is not twitter! Now, I have some news for those of you who are #measurePR fans. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman.

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CSR Survey Consultant Loyalty 258

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JULY 25, 2016

Measuring the Effectiveness of News Releases — A Case Study. Why: “To compare the two news releases we considered a range of metrics, including the number of confirmed postings, the number of release views, and the number of tweets about each one. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

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JANUARY 12, 2012

Where, in the “good old days,” both good and bad news would sink in visibility as other, more current news and events would surface, today, thanks to the relative permanence of Internet-based communication, the old news lives on, in archives, as mentions in blog posts, and elsewhere.

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Banking Flickr Organization News 180

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MAY 18, 2016

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. You can connect with her via Twitter. By telling a story, you can drive greater visibility and a more memorable article that will help to push your organization to the front and center of (positive) attention. Image: Olu Eletu via Unsplash, CC Zero.

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Press Release Organization Fashion Survey 189

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AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

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Metrics Consultant Eventful Reputation 114

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MARCH 5, 2013

Turn on any 24 hour cable news outlet and someone talking will be guilty of it within 30 seconds. Peruse your news feed today and, as you click on articles to read, ask yourself where the author is coming from. Twitter Google+ The Arrogance Of Being Right. He is a husband, Iowa Hawkeyes and Chicago Cubs fan. He also blogs.

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Yahoo Widget Flickr Social Media Management 250

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SEPTEMBER 9, 2013

Security-wise, It’s a Tough Time to be an Online News Site. Twitter Facebook Google+ LinkedIn Monday Roundup: Stay Secure. Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service. Why: Because of #s 1-6 above!

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Consultant Flickr Loyalty Resources 198

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SEPTEMBER 29, 2017

Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

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Consultant Banking Metrics Data 163

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JUNE 29, 2012

If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… When The Supremes Rang My Bell.

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Health Care Flickr Curation Cost 178

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JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. This is recommended regardless of how much your news is humming. Slow news cycles happen to the best of us.

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News Press Release Creative Commons Survey 203