Small Business Mavericks

JULY 20, 2011

Just like CDs killed the cassette tape and electricity killed the kerosene lantern, the Internet (e-mail, SMS, Twitter, et. That’s the good news. The bad news? This truly is good news for any business because the truth is you can get more effective marketing for less investment online. postal service is dying.

SMS 175

SMS Marketing ROI News 175

Small Business Mavericks

JULY 8, 2011

Twitter – Who do you follow? Twitter Trends. The news – Keep up with current events. No matter what industry or niche you serve, these 21 sources for blog post ideas are golden opportunities. Check out their links. There’s probably gold in those tweets. Google Alerts. You should. Blog Catalog. Google Trends.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

SEPTEMBER 10, 2013

Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That could account for the increase in advertising revenues for the two social media giants Twitter and Facebook. Social media advertising is a sweet blend of pay per click advertising and social media.

Advertising 98

Advertising Social Media Patterns Mobile 98

Small Business Mavericks

MAY 3, 2013

Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android –– adding photo filters and other editing capabilities, revamping user profiles and enhancing search.

Tweetdeck 93

Tweetdeck Facebook iPhone Notification 93

Small Business Mavericks

OCTOBER 31, 2013

A good example is this marketing strategy used by both Starbucks and Amazon to use Twitter as a gift giving platform. The good news is that money comes out of Amazon’s pocket, not yours. For Starbucks, it’s a matter of Twitter users passing a $5 Starbucks gift certificate on to some of their followers.

Marketing 93

Marketing Social Media Twitter Strategy 93

Small Business Mavericks

JANUARY 16, 2013

With Google Reader you can keep track of certain blogs in your niche – competitor blogs as well as third-party news blogs that report on important news. TweetDeck is owned by Twitter. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

MARCH 21, 2013

Today is Twitter’s birthday. ABC News has seven suggestions on how you can celebrate this momentous occasion. If you’re in the mood for celebrating Twitter’s birthday today, here are seven ways you can do that and still have fun: Look for seven tweets you can retweet. Follow seven new people.

How To 79

How To Twitter News Social Media 79

Small Business Mavericks

SEPTEMBER 29, 2015

Run Frequent Specials – If you have a sale once a month, you can actually train your customers to link to your website from Facebook, Twitter, Pinterest, and their own blogs. There are any number of ways you can do that–host an event, jack the news, or promote from within. It’s also what you do offline.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach. I totally agree.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

JUNE 17, 2011

Let’s say you have a Twitter account and you post 100 messages within 30 days. These include news stories, blog content, resources that are relevant to your audience, etc. Let’s say that 50 percent of those messages are links to valuable content around the Web.

Sports 193

Sports Social Media Resources News 193

Small Business Mavericks

JULY 20, 2015

This is pretty significant news, for a number of reasons. First, let’s look at the two reasons cited for this new development: They don’t want to spend time filling out registration forms. It’s easier (and simpler) to just login using your Facebook, Google+, or Twitter account (if you have one).

Issues 70

Issues Newsletter News Sites 70

Small Business Mavericks

NOVEMBER 20, 2012

Now there’s good news. You are not relegated to Facebook and Twitter any more, though you can incorporate them into your overall marketing plan alongside Pinterest and other services. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account.

Brands 115

Brands Sample Samples Social Networking 115

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

MARCH 9, 2011

Here it is in action, from SocialDitto’s own Facebook page: SocialDitto SocialDitto has been updated to include Twitter! Ditto your tweets in the new or old Twitter formats! Seriously, this isn’t a mind-sweeping technological advancement. Widgets and tools that allow for embedded content have been around for years.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

APRIL 17, 2011

These include forums, blogs, community websites where industry news can be published, wikis, etc. Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. Even if you’re a local business. The Internet is a huge place.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

JUNE 14, 2011

A recent study by Pew Internet showed that 47% of American adults use their smartphone or tablet device to obtain local news or information. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach. Use of social media to build location-specific relationships.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

JANUARY 12, 2015

Target Facebook and Twitter ads to LinkedIn connections. Once, the only way to spread news was by word of mouth and business had to rely on the things shared by their customers. Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Put LinkedIn testimonials on your website.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

DECEMBER 19, 2011

The Federal Reserve is stating that spending is on a slight rise because of the holiday season, which is good news, even if it is small. Additionally, use your social media like Facebook and Twitter to list any last minute “must haves” Anything you can do to draw potential customers in the door will help you.

Small Business 93

Small Business News Social Media Questions 93

Small Business Mavericks

AUGUST 8, 2011

You can brand yourself on Twitter. Post about your hobbies and interests, news stories you read, talk about your children and grandchildren, and, yes, talk about your business. As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

JANUARY 23, 2012

Smart marketers are linking to their Facebook or Twitter pages suggesting users ‘follow’ them in order to receive news and special offers. A well written intro on these pages can result in a lot of new friends on these social media sites. You can even have QR codes in your offline storefronts.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

FEBRUARY 13, 2011

Sometimes they will go straight to their Facebook or Twitter page. There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor.

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

MAY 2, 2011

Should You Post To Twitter Daily? How many of your friends will not hesitate to copy you on an e-mail that is obviously a fake news story without even bothering to check into its validity at Snopes.com or a similar truth-telling website? More people use e-mail every day than any other digital tool.

Marketing 70

Marketing Case Study Press Release Small Business 70