Akamai Marketing

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there?

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Social Media Complainers – your new BFF's

Akamai Marketing

Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s an example: let’s say there is breaking news relevant to your brand or company. Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . We check our Twitter simultaneously with our email.

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Social Media Strategic Plan Template

Akamai Marketing

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. Twitter is not a strategy. I’ll be the first to admit that social media measurement is evolving and slightly awkward still. But let’s start with the basics.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

The Weinermobile is big news for bloggers in the Aloha State and Oahu specifically as moms and Hawaii residents and tourists alike love to see it and write about it. Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Put it in perspective.

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The REAL Lesson in the NRA Twitter Post

Akamai Marketing

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. ” The Tweet was quickly removed and the NRA issued a statement that a single person unaware of the news sent the Tweet. ” The Tweet was quickly removed and the NRA issued a statement that a single person unaware of the news sent the Tweet.

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Social Media During Emergencies

Akamai Marketing

I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Bing’s Twitter maps app is a great visual aid for this.