Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

While Facebook is mailing signs to businesses, I’m pretty sure no one is helping them understand Twitter – for free anyways. After all, Twitter is for narcissists , right? It occurred to me the other day that the phrase, “Follow us&# or “Follow me on Twitter&# is getting things off to the wrong start.

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On Facebook and the Death of Etiquette

Adam Cohen

Forget that most people don’t have a common understanding of what they see in the News Feed and why. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Is it something that should be shared 1:1 or OK to share 1:many?

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. The good news: no one got hurt so far and now they can be more strategic in their approach.

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On Facebook and the Death of Etiquette

Adam Cohen

Forget that most people don’t have a common understanding of what they see in the News Feed and why. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. Is it something that should be shared 1:1 or OK to share 1:many?

Facebook 100