The Social Media Incubator

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Flipboard Acquires News App Zite

The Social Media Incubator

Zite Co-Founder Mike Klaas said , “Together, we’re going to build the most wonderful place to read news that has ever existed.” We hope you come with us and help us shape the future of news.” Apps In the Media Mobile Apps Social Media Social Media News apps CNN flipboard news app zite'

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. However, the newest change to Facebook gives those brands hope.

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. Many news outlets and publications will use Gallup polls. photo courtesy: Getty Images. You can read the entire study here.

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Apps of the Week: Customizing Your News

The Social Media Incubator

Many of us don’t have the time to comb through every site we get our news from. We’ve picked our top three news reader apps! Flipboard is described as a “personal magazine” for users to catch up on the news they care about. Flipboard is the one-stop shop for all your news and social media monitoring.

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CVS Sets Example For Social Media Strategy

The Social Media Incubator

So what can your business learn from CVS on social media strategy? Making a large announcement such as this on social media in today’s world of technology, almost guarantees it will spread quickly. .” You can see more from the Tweet here.

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Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Social media crisis cases are common in today’s world of quick news and quick responses. Your response to a social media crisis is critical.

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How to Create a Viral Post in Social Media

The Social Media Incubator

Craig writes different topics about social media tips and strategies. A Facebook status provides you a great opportunity to live in someone’s News Feed and to quickly and easily be shared and passed along until you go viral. Any social media marketing strategy should include adding a lot of value. Add Enough Value.