Sherrilynne Starkie

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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. We are in a pivotal moment,” says Head of Instagram Adam Mosseri. “We

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Lots of social media news out this week and here’s a summary of the top five stories you need to know. I’m happy for this news! Get our regular Top Five Social Media News delivered directly to your inbox with our free newsletter. Pinterest improves organic reach for retailers.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence.

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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. 3% said social media had little or no value.

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Why can’t the news be about news?

Sherrilynne Starkie

The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution. Sun News Network (Photo credit: Wikipedia). The fact that we are even discussing Canadian television news has got to be a good thing.

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. New research: Facebook is successfully tackling fake news.

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