Janet Fouts

MAY 17, 2011

Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. You can’t control social media so you’d best learn to understand how to work with it instead of against it.

Social Media 115

Social Media Sample Samples Social Networking 115

Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. Social media is work. Social media done wrong is just as bad for your brand as traditional media gone wrong, except that the negative news flies faster in social than it it ever did before. It does not do itself. It’s good work.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

SEPTEMBER 5, 2011

Is social media really good for my business or is it just a time waster?? Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. Can social media be a black hole for your energy? It’s both.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this. Take my friend Shelly Kramer for example.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. Doesn’t your job? Meditate, take a walk.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

FEBRUARY 4, 2012

Then, as news spread, people started producing graphics representing how they felt about it and this collaborative Pinboard was created by Beth Kanter allowing others to add “pins” to the board about the issue as well. supporting Planned Parenthood to replace the lost funding.

Attensity 126

Attensity Social Media Policies Sentiment 126

Janet Fouts

MARCH 23, 2011

Be the first to share useful industry news. Ask questions and have actual one on one conversations on social networks. Share others content with links and comments on the value of what they’ve contributed. Be an information source about your area of expertise that people can turn to with questions. Answer questions.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

OCTOBER 9, 2014

This content may be curated from relevant news stories, breakthroughs in the industry you are related to, regulatory issues or re-shares to support the people within your networks. Content calendars aren’t a shortcut to social media engagement. Corporate Social Media Social Media in Action Social Media'

Content 139

Content Curation HootSuite Template 139

Janet Fouts

MARCH 16, 2014

Social media managers are then charged with locating supporting content and resources to support the editorial calendar, locate influencers who are interested in these topics and begin to engage them on the appropriate social media sites. social business Social Media Tips and Tricks'

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Even if you have opted in for news from that page you won’t see organic or paid ads for them as often in your newsfeed. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. The Wall St.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JUNE 30, 2014

Did they consider the public reaction to this news? Response to the news about this project has been varied. I asked a few of my social media friends about it. Corporate Social Media Facebook social business Social Media in Action' We all slept right through it.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Janet Fouts

AUGUST 11, 2017

Anchor converts recorded audio into video clips that play on all of the major social media platforms, including built in, editable captioning with automatic speech to text. Listen to “stations” like any other podcast, personalized news, science, and information channels. Broadcast call-ins from your listeners.

Apple 85

Apple Mobile Platform Google 85

Janet Fouts

JUNE 23, 2011

As with most social networks, the most important things you can do are listen first and be yourself. Stick to opinions, news, and posts around your areas of interest. GovTwit a social media directory for government agencies and officials. JD Supra Really a great resource across several social media networks.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

OCTOBER 21, 2014

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. BuzzSumo -Keyword, brand and news monitoring, locating influencers and interacting with them on Twitter right from the dashboard. I totally get that. What are your key apps?

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

MARCH 29, 2012

Part of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-tweet, take photos or video and post them live during the event to share with their fans. Recent Feed.

Facebook 118

Facebook iPhone Feed Feedly 118

Janet Fouts

DECEMBER 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. Ambercadabra Amber co-wrote The Now Revolution with Jay Baer , they really get what makes new media work for business. Read Daily Gotham for her insight into New York politics and culture. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 1, 2013

website for curating posts in my areas of interest, but being able to scan titles and share just-out news with my social networks and my clients while I’m in line at the bank or waiting for a flight makes it just that much sweeter. Sprout Social. But you probably already have those right? I already loved the Scoop.it

Mobile 175

Mobile iPad iPhone Curation 175

Janet Fouts

MARCH 8, 2015

A news resource for your brand? Every social network has a specific voice or way of conversing with others. Hopefully you set up a list of intentions, (or KPIs) for your social media outreach before you started signing up for networks. Corporate Social Media Marketing mindfulsocial' Gain brand recognition?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

APRIL 13, 2018

Of course, we are all aware of the privacy issues now in the news about Facebook and other major networking sites. The European Union has been thinking about this much longer, and a new regulation goes into effect soon that will impact how we all do business online. Its goal is to give back control of data to citizens.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

DECEMBER 9, 2012

Even Facebook will tell you that only 16% of the users who opted in for news from your Facebook page ever even see it. Maybe because social media is my business and I like geeks. Better Visibility Than Facebook Pages. And, many say even then it’s only if you pay to promote the post, or run an ad.

Communities 131

Communities Google API HootSuite 131

Janet Fouts

NOVEMBER 8, 2010

A more thoughtful and educational experience than the quick jot on Facebook, a tweet or even a slightly longer response to news or commentary on Amplify. Tags: Social Media in Action blogging. I’ve never been a daily blogger, but that doesn’t devalue blogging itself.

Blogger 132

Blogger Class Forums Education 132

Janet Fouts

NOVEMBER 7, 2011

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. How could we resist?

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

AUGUST 1, 2012

Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. He calls it “New School Marketing” Debra Askanase Is on top of what’s going on in the non profit sector and online community building. Stephanie Wanamaker Always has an interesting tidbit of news about films and music.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

OCTOBER 15, 2012

but what is the real impact through social media? Interestingly, especially in light of all the news about Facebook changing it’s algorithms, they gained a ton of fans, but people talking about this page actually declined. Red Bull on Twitter.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

NOVEMBER 17, 2011

Social media is all about reciprocity and never more so than here. The initial screens are all about who is most popular and it’s the usual suspects found on most of the social media networks. Go give them some love by sharing their relevant content too. CircleCount. Another tool to look at is CircleCount.com.

Google 138

Google Content How To Badge 138

Janet Fouts

JANUARY 4, 2011

Wanna know the most recent news, trends or information rich blog posts? Maybe it’s a bit naive or nostalgic to think business must develop true community to succeed with social media as a marketing tool. Are ideas like that holding back the evolution of social media? What’s it good for? Look to Twitter.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

OCTOBER 2, 2015

BREAKING NEWS: Twitter is hiding tweets reported stolen. It quickly went viral on Twitter and was picked up by a slew of news agencies, including Time magazine and many others as a new revelation of Twitter policy. The tweet below was shared by user @PlagiarismBad. Plagiarism Is Bad (@PlagiarismBad) July 25, 2015.

Twitter 70

Twitter Policies Report News 70

Janet Fouts

MARCH 12, 2020

It becomes so familiar that you look for more things to resent, in the news, in other people’s tastes and opinions. Because resentment is a low-energy emotion, it can sit there, festering and affecting your life in many ways for years. You start to see other examples of being under-valued and each time the resentment grows.

Class 105

Class Meeting Energy Conference 105

Janet Fouts

NOVEMBER 27, 2017

They likely did this because fake news and scammer sites were adding images and editing titles and descriptions to use as click bait to get you to click through to the story. I feel you. But your struggle may soon be over. Facebook stopped allowing users to customize these elements when you post on your page a while ago.

Facebook 101

Facebook Domain Name Directory Issues 101

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

Facebook 125

Facebook Marketing Discount Authentication 125

Janet Fouts

APRIL 5, 2012

Organic reach is the number of unique people, fans or non-fans, who saw any content about your Page in their News Feed, Ticker or on your Page. As a result, the sum of your organic, paid and viral reach might be larger than your total Page reach.

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. Gareth Bird (@garethbirddj) April 30, 2016.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

SEPTEMBER 4, 2017

Then they create a new account with the original user name, sometimes keeping your picture and description, and post whatever fake news or spam they want to.When you try to recover your password for the account you find the email used is no longer the same, it belongs to the hacker.

Twitter 73

Twitter HootSuite Authentication Applications 73