Waxing UnLyrical

APRIL 11, 2013

” to the San Jose Mercury News calling it a business opportunity. If you’ve been paying attention, you’ve already guessed my reaction to the news was a giant “meh.” The way we consume news has changed from when RSS feeds debuted. The reactions to this spanned from, “ ERMAHGERD!

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Google Reader Google RSS Tweetdeck 275

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SEPTEMBER 2, 2020

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I’m owning my new reality, (re)discovering who I am, and what I’m meant to do next, with gratitude and joy, even though it feels (very) scary at times.

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Course Training Consultant Class 130

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APRIL 23, 2013

Web Pro News states that more than 27% of the top ten Twitter accounts’ followers are fake. And that activity matters for a clear and obvious reason: It can affect media and create news. CNN reports based on tweets, as one rather famous news satirist has shown. Twitter and Facebook both contain plenty of fake followers.

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Social Media Meme Flickr News 266

Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. Apple News. Now they are doing the same with their News app. 40 percent of mobile devices in the U.S.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JANUARY 17, 2019

Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. This is recommended regardless of how much your news is humming. Slow news cycles happen to the best of us.

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News Press Release Creative Commons Survey 203

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JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. The good news: the research can be just as good #measurepr.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

MARCH 18, 2013

Attribute blog posts, news articles or other curated information to the original source using their Twitter handle. < Don’t constantly DM your followers asking them to share news, promotional events, etc. Use the “mom” rule of thumb when conversing on Twitter; if Mom wouldn’t like it, don’t say it. <

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JULY 29, 2021

The more things change… One of the big things that’s making news here in the U.S. is the latest masking guidance from the CDC. If you feel we’re closer to 2020 than we are to 2022, despite it being only three days away from August, you’re not alone.

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Consultant Strategy News Organization 130

Waxing UnLyrical

DECEMBER 7, 2016

We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium. Yes, we did that.). But why do this?

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Press Release Startup News Journal 100

Waxing UnLyrical

MAY 24, 2011

So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months. And the good news didn’t stop there. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

AUGUST 22, 2014

Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success? Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. This is really funny, so props to BuzzFeed for sharing some hilarious Ice Bucket Challenge fails.

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Meme Consultant Flickr Resources 195

Waxing UnLyrical

APRIL 22, 2013

The fertilizer plant fire in Texas was still fresh in the news, and there were other disasters, both natural and manmade, taking place all around the world. Some of it seems to be warranted – for example, when official news organizations don’t report information accurately or without having done due diligence.

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Consultant Social Networking News Examples 198

Waxing UnLyrical

SEPTEMBER 5, 2017

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Barbara Bassi , owner of BBConsulting and AMEC European Chapter Chair. Khali Sakkas , Chief Executive of Insights & Research for Isentia and AMEC Board member.

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Strategy Banking Metrics Travel 209

Waxing UnLyrical

NOVEMBER 2, 2017

Bad news reduces ad scores; good news makes them higher! Advertising and PR—especially earned media—are tied together, so the focus on efforts to reduce gender bias do have an effect on PR: @KristK – tY! A7 @abxindex has researched how earned media effects paid. Angela Jeffrey (@ajeffrey1) October 12, 2017.

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Research Advertising Questions Communities 193

Waxing UnLyrical

APRIL 2, 2012

You know how, when people have really big news to give you, they dilly-dally about it? My big news is this: come April 16, I start at MSL Washington as their Vice President, Digital. That’s big news, and a big change, isn’t it? ” Not me. I’m all about getting straight to the point.

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Travel Flickr News Consultant 188

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. How do PR people get their content out?

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Vocus Metrics Consultant Eventful 198

Waxing UnLyrical

JULY 31, 2015

Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. Nothing new so far.

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Content Consultant Mobile News 100

Waxing UnLyrical

FEBRUARY 28, 2011

Being close to a global news story may just be the catalyst needed for more media here to realize its potential as a news breaking tool. The use of Twitter among Maltese journalists is still quite rare and I have seen few examples of live-tweeting from events. Image: Johannesen via Flickr, CC 2.0.

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Flickr Compete News Eventful 150

Waxing UnLyrical

MARCH 20, 2013

This represents a major shift in the philosophy of mainstream news outlets. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. On March 5th, the Washington Post introduced the same concept.

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iPad Advertising Journal Flickr 218

Waxing UnLyrical

FEBRUARY 17, 2011

The reason I suggest this is, as I wrote on BNET: By giving yourself the option to post to your business page as yourself, you are increasing the chances that your post will show up both in your friends’ personal news feed, as well as that of anyone who’s “liked” your page. Adjust your Page’s news feed settings. Zzzzimple.

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Facebook HootSuite Notification Feed 258

Waxing UnLyrical

JANUARY 12, 2012

Where, in the “good old days,” both good and bad news would sink in visibility as other, more current news and events would surface, today, thanks to the relative permanence of Internet-based communication, the old news lives on, in archives, as mentions in blog posts, and elsewhere.

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Banking Flickr Organization News 180

Waxing UnLyrical

APRIL 19, 2013

PR professionals like us are usually busy chasing our clients to get quotes to send to the media, and as a result, follow most of the announcements either through Twitter or via the news online. The event was covered live by most major English and Hindi news channels, taking the combined reach to over 5 million in real time.

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Google YouTube Questions Travel 239

Waxing UnLyrical

MARCH 21, 2019

It’s a big reason why I’m taking a break from Twitter and have stepped back from paying close attention to the news and more attention to what’s happening around me. Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. It’s amazing.

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Meme Training Flickr Discount 250

Waxing UnLyrical

APRIL 25, 2011

around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news.

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Tweetdeck Buy Twitter API 212

Waxing UnLyrical

JULY 25, 2016

Measuring the Effectiveness of News Releases — A Case Study. Why: “To compare the two news releases we considered a range of metrics, including the number of confirmed postings, the number of release views, and the number of tweets about each one.

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Case Study Study Banking Metrics 100

Waxing UnLyrical

MARCH 5, 2013

Turn on any 24 hour cable news outlet and someone talking will be guilty of it within 30 seconds. Peruse your news feed today and, as you click on articles to read, ask yourself where the author is coming from. We don’t have to agree, but we do have to listen, consider, and reason.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

AUGUST 20, 2014

Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. As always, we had an awesome time while gaining some great insights. How do PR people get their content out? hint: social) #measurepr.

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Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

JULY 10, 2013

PR professionals are usually seen as the facilitators of news and stories. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. Image: Rhinowrites via Google, CC 3.0.

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

JUNE 24, 2019

This is great news for marketers looking to increase the impact of their campaigns. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 18, 2014

The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like. So I won’t go over all that again. That photo? rolling in the grass. Because it doesn’t suck. The thaang is. I’ve been working really hard, playing equally hard (swing dancing, anyone?)

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Consultant Feed Feedly LinkedIn 232

Waxing UnLyrical

JANUARY 15, 2020

Breaking news (heaven knows we’ve had quite the wave of shocking headlines in just the first couple of weeks of the year) or internal or external crises can lead to any number of unforeseen hiccups (at best) or catastrophes (at worst). Smart strategy needs to be flexible.

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

NOVEMBER 14, 2016

In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. The downside of instant news is that people are relying on it as a source of fact without questioning it or using the power of logic and deductive reasoning to sort fact from fiction.

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Delicious Insurance Banking Course 100

Waxing UnLyrical

JUNE 29, 2012

Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C…

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Health Care Flickr Curation Cost 178

Waxing UnLyrical

DECEMBER 4, 2013

Spread the good news. Don’t forget to include a link to your Pinterest board! Find ways to integrate the boards you just created to draw your audience further down the sales funnel. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage.

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comScore Smart Phone SMS Advertising 199