Don’t be a Pest with “This Social Media Stuff”
Janet Fouts
FEBRUARY 16, 2012
I’m not saying you have to get the CXO on Twitter all day, they’ve got work to do. Set up a social listening dashboard, maybe Netvibes so they can quickly scan for important news to share with their networks. Show each CXO and what their Twitter reach is, for example, and then the combined company reach.
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