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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Reduce overall costs.

Research 194
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Social Technographics Today . It was the right tool at the right time.

Survey 148
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Is LinkedIn the New Old Boys Network?

Adam Sherk

While MySpace continues to have a strong pull with younger demographics the age distribution is fairly even across the other social media sites, although users age 50+ prefer both Facebook and LinkedIn over Twitter: The Pew Internet study also takes a detailed look at specific activity on Facebook by age and gender that is worth checking out.

LinkedIn 174
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9 Surprising New Facts About Social Media in America

Convince & Convert

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). 52% of Americans have a profile on Facebook, Linkedin, MySpace or elsewhere. 98% of super socials use Facebook, and 45% use MySpace).

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Debunking Five Social Media Myths

Socialized

MySpace Is Where the Young People Hang Out. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. That was three years ago!

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9 Surprising New Facts About Social Media in America

Convince & Convert

Outstanding research from Tom Webster that debunks some common myths about social media. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). (Happy Holidays! This is #2. – Jay).

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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. The survey also showed that teens are significantly less likely that Gen Y and adults to use Twitter. Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS.

MySpace 103