Buzz Marketing for Technology

JULY 22, 2008

Statistics & Data. Diigo ~ more than a research tool - a knowledge. Diigo ~ more than a research tool - a knowledge sharing community. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ).

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Case Study Strategy Study 125

Techipedia: Tamar Weinberg

MAY 13, 2008

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. Study the demographics and know who will be researching your products. Note how I bolded a specific term: web hosting. Kn ow your social media source’s demographics. Answers Yahoo!

Social Media 100

Social Media Digg Brands Marketing 100

Jeff Esposito

APRIL 11, 2011

As the Assistant Director of Social Media at the Jimmy Fund, I’m constantly keeping my eye out for new interesting ways to spread awareness of the Jimmy Fund’s mission, to grow our online community, and of course, for new ways to raise additional funds for cancer care and research. Are we as a culture addicted to social media?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. statistics. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that! Josh: Good point. Word of Mouth.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Collaboration Social CRM Consultant 118

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 24, 2012

This stat comes from – I’m reading through the email again now – it’s from HighBeam Research, which provides a monthly social media index. They did some research around media attention and visibility for social media platforms. via Highbeam Research. Is that what you’re telling me?

Social Media 115

Social Media API Training Class 115

Convince & Convert

JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. Thanks for this research. Longer headlines, eh?

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

APRIL 18, 2011

I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated?

Twitter 167

Twitter Fashion Research MySpace 167

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. Influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. With this primary research, we had over 5,000 MarketingProfs members respond…they were B2B, B2B, etc. The range of Facebook usage is just 37% – 51%.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Firebelly

MARCH 2, 2010

Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Based on this research,the statistics were made for this video. Ethnography in itself is the method used forgathering data within a society. What is it like being a student today?”

YouTube 157

YouTube Class Paid Search SMS 157

Convince & Convert

AUGUST 18, 2010

In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. One caveat though.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

Follower Manager Statistics Now that we’ve gotten the filters out of the way (which is overwhelming but gives you solid control over your activities), you can dive into this amazing feature. You’re greeted with some general statistics about your follower-to-following ratio. Thanks for doing the research.

Applications 179

Applications Review Statistics URL 179

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Content 124

Content Marketing Consultant Social Media 124

Ari Herzog

FEBRUARY 3, 2011

The big sites ( Facebook , Twitter and MySpace , as well as others such as LinkedIn ) all have international audiences and can be used in different languages. A little research is all that’s required to find the most appropriate and important social networking sites for your target market. Which networks to choose?

Features 132

Features Social Media Marketing MySpace 132

Convince & Convert

FEBRUARY 14, 2012

Overall, the statistics point in just one direction: blogging is dying. 74% and 73% of the Inc 500 use Facebook and LinkedIn respectively, and the study concluded: “Fewer [companies] are using blogging, message/bulletin boards, online video, podcasting and MySpace. She was recently elected to serve on the board of directors of WOMMA.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. A driving force behind the company’s SUBSCRIBERS RULE! So is email immortal?

RSS 128

RSS Research B2B Consultant 128

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Lists also take a great deal of research, and the return is typically a resource that people will turn to time and time again. In the list case, all four aforementioned lists are winners — just put a good deal into your research and you’ll do just fine. Remember, this list contains 6 items!) Answers Yahoo!

Social Media 180

Social Media Content SEO Examples 180

Convince & Convert

APRIL 14, 2010

My research focuses on organizations that align customer behavior with their corporate actions — with their actions not just fostering but ultimately inducing a needed behavior (a sale or lead). . “helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead).

Social Media 128

Social Media Consultant Health Care Questions 128

Techipedia: Tamar Weinberg

MAY 5, 2010

Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# i feel like many of them had 5x the amount of friends on myspace than they do on facebook. I just came across it today doing a little light research and I love all the screen shots you posted. Answers Yahoo!

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Statistics. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Added 5 Million U.S.

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Facebook B2B Privacy MySpace 210