Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Looking back at MySpace, it almost looks like pre-Y2k web Dev. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Social networks are not what they used to be. doesn’t it?

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Is Being Too Social Ruining Social Media?

Direct Marketing Observations

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. When social first came on the scene, the amount of networks were few and far between. Eventually more and more copycat type of networks emerged as the boom spread far and wide.

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The Four Semi-Truths of Social Media

Direct Marketing Observations

——————– Remember MySpace? Semi-truth #3: What happened to MySpace can happen to any social network. Great news! Whether you use social media or not is not going to determine your success in business. What happened? The coolness wore off.

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You have 11 months to step up your social media game

Direct Marketing Observations

Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

In simple terms, this means that selling brooms on MySpace might not work. Not all networks are the same and as social networks mature, new networks are cropping up daily that are more niche specific. 4) No Value. What you produce for the client digitally, or what the client produces digitally, needs to have value.

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Should Your Social Networks Mingle?

Direct Marketing Observations

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. Linkedin vs. Twitter vs. Facebook vs. Myspace. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. That won’t be changing.