Now, we connect to people and follow or friend one another the way we once searched for keywords and news listings. Similarly, our location is an ingredient of who we are - for where we are impacts our decisions, and what tips are relevant, be it for news, for restaurants, lodging, dating or anything else. my6sense: Personalized Streams for Me on my Mobile Personal As In Me. Of course, my6sense is one of those companies. You've heard me talk about my6sense for some time - discovering your "Digital intuition". The gist? Plaxo connected your offline Rolodex. MORE >>

In the world of tech, you can make the news or you can break the news. Behind the scenes, often with less fanfare, in my various roles with my6sense , Paladin , BlueArc , and other companies, I've worked closely with and learned from some of the top people in the Valley and beyond. Joining Google, a company greater than 100 times larger than anywhere I have ever worked, about 3,000 times larger than my6sense, and 10,000 times larger than Paladin, is daunting, and will bring its own challenges. Paladin My6sense Plus Work Silicon Valley Personal Google MORE >>

While some may think this is Google over-reaching its boundaries and extending its view into every step of our waking lives, it's not evil that is seen here, but instead evolution, the same evolution that is the future of products like my6sense. You may have a persistent explicit search on your name or your company, and every time Google News has a positive hit, you get an update. It's very close to the language I've seen Barak Hachamov of my6sense use when he and I discuss the future of the apps and the API. Tags: Search mobile My6sense Google What do I mean? MORE >>

As Twitter has become a prominent place to share links and point followers to news and sites of interest, new services have arisen to find the best of what you may have missed. KeyTweet, like Cadmus and My6sense's offerings before it, aims to find a relevancy filter for Twitter, to surface important updates and hide the more trivial. Tweets shown in Keytweet are organized not in chronological order, but in order of importance - just as my6sense has done for the iPhone. Disclosure : my6sense is a client of Paladin Advisors Group, where I am Managing Editor of New Media. MORE >>

In addition to my6sense , which you've no doubt heard a lot about from me on this week and last, one of the more interesting players in this space is The Cadmus. The Cadmus At Work in TweetAgora, Tapping Their New API If this sounds a lot like what my6sense is doing - that's because it is! my6sense introduced an attention API earlier this March at the DEMO conference , letting partners order all streams, from RSS to Twitter and Facebook, by relevance. You just might hear about some of their news tonight during an event with Seesmic. MORE >>