Adam Sherk

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Another common practice for publishers is to feature partner links in various locations such as sidebar modules or just above the footer. The modules typically include a link to the partner home page plus a few recent headlines.

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SEO Tips for Infinite Scrolling

Adam Sherk

Viewing the home page or any channel page with JavaScript disabled reveals a module with links to static archive pages organized by year and month (like this April 2013 page ): This creates a simple, easy jumping off point to all the content pages on the site.

SEO 245
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Trending Sources

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Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

3) Editors’ Picks – Creating an Editors’ Picks RSS feed allows you to provide five links to priority content that will potentially be featured in a special module within Google News: There are some specific guidelines to follow for the RSS feed. Recommended Tool: Yoast News SEO 2.0.

News 147
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. You can jump to the end for the Takeaways ).

News 149
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

An easy way to see what topics are currently hot in Google News is to check the Top Stories module in the left rail of the homepage: Clicking on a particular category like Business, Technology, etc. There is also a Top Charts report that lets you examine popular topics in a variety of categories like business, entertainment, sports and more.

Analysis 241
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Despite all that, Google News and particularly the “In the news” module in the Web search results remain strong opportunities for publishers, so it is important to optimize for news search as best as possible.

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