Direct Marketing Observations

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

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Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

Now add the mobile element to this and what you will see is a continuous explosion of mobile apps, mobile marketing, and mobile sites all geared towards our escalating migration away from the desktop. And it makes sense. Lastly, our online social connections will continue to become more ubiquitous and less assumptive.

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Does Good Content Matter Anymore?

Direct Marketing Observations

The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. We’re content starved. There’s a problem though. Actually, things already are ugly. Organic search in a nutshell.

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